Buxton Tech Stack

Customer analytics and site selection for multi-location retail and healthcare

Software Development Fort Worth, TX 51–200 employees Privately Held

Buxton applies customer analytics and market planning to help retail, restaurant, and healthcare operators optimize location strategy and customer acquisition. The company is actively addressing adoption friction—low platform uptake and segmentation gaps appear across their pain-point list—while investing in predictive modeling and lifecycle marketing. Recent hiring shows support and marketing weight, alongside a post-acquisition integration project, suggesting recent M&A and a shift toward customer success and retention.

Tech Stack 17 technologies

Core StackSalesforce HubSpot WordPress C# ASP.NET AWS Docker SQL Server Excel ChurnZero LinkedIn Meta X .NET Framework NET Core

AdoptingRippling Leapsome

What Buxton Is Building

◆Challenges

Segmentation struggles to keep pace
Low adoption of audience intelligence platform
Low adoption rates
Customer churn
Reducing churn risk
Increasing platform adoption
Identifying upsell opportunities
Post-acquisition integration
Global compliance with employment laws
Harmonizing culture across acquisitions

▲Active Projects

Audience intelligence platform adoption
Customer enablement program
Organic social media strategy
Lifecycle marketing & email nurture
Landing pages & web projects
Unified hr strategy across global workforce
Post-acquisition integration
Employee engagement and well-being program
Development of predictive models for real estate and marketing decisions

Hiring Activity

Minimal9 roles · 1 in 30d

Department

Support

Marketing

Customer-Success

Data

Engineering

Seniority

Mid

Manager

Director

Lead

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About Buxton

Buxton provides customer intelligence and site selection analytics to enterprises in retail, hospitality, healthcare, real estate, and automotive sectors. The platform helps organizations identify their most valuable customer segments, plan new locations, and optimize marketing spend through consumer behavior analytics. Built on Salesforce, SQL Server, and AWS, with a .NET backend, Buxton serves established brands across verticals including quick-service and full-service restaurants, health systems, and commercial real estate firms. The company is headquartered in Fort Worth, Texas, and employs 51–200 people.

HeadquartersFort Worth, TX

Company Size51–200 employees

Hiring MarketsUnited States

Frequently Asked Questions

What industries does Buxton serve?

Retail, restaurant, healthcare, hospitality, private equity, commercial real estate, automotive, EV, and public sector. Customer base includes organizations in site selection, market planning, and consumer intelligence.

What is Buxton's tech stack?

Core platform: SQL Server, .NET Framework, .NET Core, and ASP.NET. Infrastructure: AWS and Docker. Sales and CRM: Salesforce. Analytics and engagement: ChurnZero and HubSpot. Recently adopting Rippling and Leapsome.