Zimmerman Advertising Tech Stack

Integrated retail marketing agency serving major CPG and hospitality brands

Advertising Services Fort Lauderdale, FL 501–1,000 employees Public Company

Zimmerman is an Omnicom-owned retail advertising agency with 500+ employees across the US, operating as a full-service creative and media shop. The hiring mix is heavily skewed toward marketing (12 roles) with leadership-level openings, while the tech stack emphasizes Adobe Creative Suite, programmatic platforms (DoubleClick, Atlas, SA360), and analytics tools (Power BI, SAS, Comscore) — typical for a creative-driven agency optimizing media spend and campaign measurement. Current projects center on new business development, omni-channel activation, and automated reporting, suggesting internal focus on efficiency and client ROI measurement.

Tech Stack 29 technologies

Core StackAdobe Illustrator Adobe Creative Cloud Power BI Python SAS AWS Google Ads Canva InDesign Photoshop Adobe Acrobat macOS CapCut Internet Explorer comScore Comscore Atlas DoubleClick Workfront Bing SA360 Meta Ads Manager Google Analytics 4 X Snapchat Pinterest Sprout Social

What Zimmerman Advertising Is Building

◆Challenges

Securing new business
Gaining efficiencies
Retaining existing clients
Optimizing marketing spend
Measuring marketing roi
Identifying new growth opportunities
Increasing client revenue
Optimizing digital ad spend returns
Improving targeting accuracy

▲Active Projects

New business development process
Strategic marketing communications plan
Omni-channel marketing strategy activation
Future planning and idea generation for automotive clients
New marketing opportunity activation
Audience segmentation and cross-channel performance analysis
Automating kpi tracking
Product line enhancement
Develop measurement plans for campaigns
Build automated reporting dashboards

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Marketing

Sales

Data

Design

Ops

Seniority

Mid

Senior

Director

Junior

Intern

Notable leadership hires: Account Director

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About Zimmerman Advertising

Zimmerman Advertising is a full-service integrated retail marketing agency based in Fort Lauderdale and part of the Omnicom Group. The firm serves major retail, automotive, and hospitality clients through strategic planning, creative development, media planning and buying, digital/interactive services, and results analysis. Service areas span market research, production, direct response, programmatic advertising, and performance analytics. The agency operates a national network and maintains specialization in retail-sector go-to-market strategy and execution.

HeadquartersFort Lauderdale, FL

Company Size501–1,000 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Zimmerman Advertising use?

Creative and design tools (Adobe InDesign, Illustrator, Photoshop, Creative Cloud); analytics (Power BI, SAS, Comscore, Google Analytics 4); programmatic ad platforms (DoubleClick, Atlas, SA360); social and paid media management (Sprout Social, Meta Ads Manager, Google Ads, Snapchat, Pinterest); plus AWS infrastructure.

What is Zimmerman Advertising working on?

New business development, omni-channel marketing strategy activation for retail clients, automated KPI tracking and reporting dashboards, audience segmentation for cross-channel performance, and campaign measurement plan development. Emphasis on efficiency gains and ROI optimization.

How this profile is built

Zimmerman Advertising's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.