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X UP Brands Tech Stack

Amazon FBA brand acquisition and optimization platform

Online and Mail Order Retail Rochester, Michigan 11–50 employees Founded 2018 Privately Held
xupbrands.com LinkedIn

X UP Brands acquires and operates Amazon FBA businesses, with a tech stack heavily tilted toward marketing automation (Klaviyo, HubSpot, Mailchimp), creative production (Figma, Adobe suite, CapCut, DaVinci Resolve), and campaign management (Google Ads, TikTok Ads, Amazon Advertising, Helium 10). The hiring surge is almost entirely marketing-driven (10 of 13 roles posted last 30 days), paired with active adoption of AI voice and video tools (ElevenLabs, HeyGen) — indicating a shift toward automating creative workflows as they scale acquisition velocity.

Tech Stack 46 technologies

Core StackKlaviyo Mailchimp HubSpot Adobe Illustrator Figma Canva Google Ads Google Analytics Adobe Premiere Pro After Effects Slack ClickUp AWS Adobe InDesign Adobe Photoshop OpenAI Anthropic Python Photoshop CapCut Google Merchant Center Looker Studio TikTok Ads Manager Blender Cinema 4D DaVinci Resolve Unreal Engine Amazon Advertising Amazon Seller Central Helium 10+12 more
AdoptingElevenLabs HeyGen

What X UP Brands Is Building

◆Challenges

  • Underperforming campaigns
  • Performance drops
  • Feed compliance issues
  • Scaling gmv
  • Compliance challenges
  • Conversion optimization
  • Expanding wholesale and retail relationships
  • Driving growth outside ecommerce
  • Lack of visibility into priorities
  • Lack of repeatable product development process

▲Active Projects

  • Product development process across brands
  • Social media creative design
  • Email newsletter design
  • Website banner optimization
  • Google ads campaign management across multiple channels
  • Google merchant center feed management
  • Performance reporting and insights
  • Gmv growth strategy
  • Product listing optimization
  • Affiliate program management

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Marketing
10
Design
1
Product
1
Sales
1

Seniority

Mid
10
Intern
1
Junior
1
Manager
1
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About X UP Brands

X UP Brands buys and operates Amazon FBA businesses, focusing on brand optimization and growth. The company works across the full e-commerce funnel: product sourcing and listing optimization, paid advertising management (Google, Amazon, TikTok), email marketing, and performance analytics. Their operational focus spans feed compliance, conversion optimization, and GMV scaling across multiple acquired brands. The team is based in Rochester, Michigan, with recent hiring expansion into Pakistan suggesting offshore creative and execution support.

HeadquartersRochester, Michigan
Company Size11–50 employees
Founded2018
Hiring MarketsUnited States, Pakistan

Frequently Asked Questions

What tech does X UP Brands use for advertising?

Google Ads, Amazon Advertising, TikTok Ads Manager, and Amazon Seller Central. They also use Helium 10 for keyword research and optimization, plus Google Merchant Center for feed management.

What AI tools is X UP Brands adopting?

ElevenLabs (AI voice) and HeyGen (AI video generation), signaling automation of creative content production across their brand portfolio.

How this profile is built

X UP Brands's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.