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Company profile

X UP Brands Tech Stack

Amazon FBA brand acquirer and operator scaling consumer product brands

Online and Mail Order Retail Rochester, Michigan 51–200 employees Founded 2018 Privately Held
xupbrands.com LinkedIn

X UP Brands buys and grows Amazon FBA businesses, running them on Seller Central, Amazon Advertising, Helium 10 and Jungle Scout alongside a heavy creative stack (Blender, Cinema 4D, Unreal Engine, After Effects). Marketing-dominated hiring plus an open COO search, and projects around TikTok Shop affiliates and a creator program, point to diversification beyond Amazon and a push to formalize operations as acquired brands are integrated.

Tech Stack 48 technologies

Core StackShopify AWS After Effects Slack ClickUp Adobe Illustrator Adobe InDesign Adobe Photoshop Figma Canva OpenAI Anthropic Python JavaScript TypeScript n8n Zapier Google Analytics Helium 10 Jungle Scout eBay Blender Cinema 4D DaVinci Resolve Unreal Engine Amazon Advertising Amazon Seller Central Surfer SEO Google Search Console Ahrefs+14 more

What X UP Brands Is BuildingChallenges and projects from their job posts

◆Challenges

  • Improving Amazon listing conversion rates
  • Identifying profitable product niches
  • Generating affiliate GMV
  • Tracking product performance metrics
  • Team accountability gaps and cross-department conflicts
  • Firefighting vendor operational issues

▲Active Projects

  • Integrating acquisitions and planning new brand launches
  • Building TikTok channel and Shop affiliate program
  • Establishing a creator program
  • Listing optimization
  • Short-form content library

Hiring Activity

Accelerating5 roles · 2 in 30d

Department

Marketing
4
Executive
1

Seniority

Mid
4
C-Level
1

Notable leadership hires: Chief Operating Officer

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About X UP Brands

X UP Brands is a privately held company founded in 2018 and headquartered in Rochester, Michigan. It acquires Amazon FBA businesses and operates them as a portfolio, working on listings, advertising and product performance to grow each brand. The company sells through Amazon, Shopify and eBay. It employs 51–200 people and hires in the United States and Pakistan. Its team uses Slack and ClickUp for coordination and n8n, Zapier, OpenAI and Anthropic for automation and AI-assisted work.

HeadquartersRochester, Michigan
Company Size51–200 employees
Founded2018
Hiring MarketsUnited States, Pakistan

Frequently Asked Questions

What tech stack does X UP Brands use?

X UP Brands uses Amazon Seller Central, Amazon Advertising, Helium 10, Jungle Scout, Shopify and AWS, plus Blender, Cinema 4D, Figma, ClickUp, n8n, Zapier, OpenAI and Anthropic.

Is X UP Brands hiring?

Yes, hiring is accelerating, concentrated in mid-level marketing roles, with a Chief Operating Officer search underway. Roles are based in the United States and Pakistan.

What is X UP Brands working on?

Current initiatives include Amazon listing optimization, a creator program, TikTok Shop affiliate management, a short-form content library and integrating newly acquired brands.

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How this profile is built

X UP Brands's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.