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flaconi Tech Stack

Germany's leading beauty e-commerce platform serving 5M+ customers across 11 countries

Online and Mail Order Retail Berlin, Berlin 501–1,000 employees Founded 2011 Public Company

Flaconi operates a multi-country beauty e-commerce business built on AWS serverless (Lambda, DynamoDB, Step Functions) and a modern frontend stack (Next.js, React). Active projects signal a transition from basic tracking toward sophisticated attribution and performance measurement — they're building dashboards, optimizing rendering patterns, and developing attribution pipelines while struggling with taxonomy consistency and reliable reporting. The hiring mix is heavily weighted toward logistics and marketing, reflecting operational scaling rather than product-led expansion.

Tech Stack 27 technologies

Core StackNode.js AWS AWS Lambda DynamoDB PostgreSQL MySQL Google Ads Next.js React Google Analytics 4 SQL Google Workspace Jedox Hyperion TM1 AWS API Gateway AWS Step Functions GCP Azure Google Sheets Google Slides SA360 Microsoft Advertising Microsoft Office Excel PowerPoint Emarsys

What flaconi Is Building

◆Challenges

Optimizing tracking infrastructure
Ensuring consistent taxonomy
Reliable performance measurement
Improving internal processes
Quick reporting availability
Improving customer journey
Identifying optimization opportunities
Delivering orders on time
Evaluating new tools
Modernizing legacy frontend stack

▲Active Projects

Tracking infrastructure optimization
Attribution pipeline development
In-store campaigns and events
Offline media strategy across tv, dtv, radio, ooh, podcasts, and print
Search and customer awareness experience
Cross-site logistics projects
Dashboard development for marketing metrics
Onboard new brands into webshop & app
Next.js app router storefront evolution
Caching and rendering patterns optimization

Hiring Activity

Steady20 roles · 7 in 30d

Department

Logistics

4

Marketing

3

Data

2

Engineering

2

Finance

2

Ops

2

Crm

1

HR

1

Seniority

Senior

6

Junior

5

Mid

5

Intern

2

Staff

1

Notable leadership hires: Outbound logistics head

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About flaconi

Flaconi is Germany's largest pure-play beauty and perfume online retailer, operating since 2011 with over 5 million active customers. The business spans 11 European countries (Germany, Austria, France, Poland, Switzerland, Belgium, Netherlands, Denmark, Sweden, Finland, Czechia, Italy) and stocks approximately 50,000 products across 1,000 national and international brands. The product catalog covers perfume, skincare, makeup, haircare, natural cosmetics, beauty tools, and accessories. The company operates from two locations: headquarters in Berlin-Charlottenburg (roughly 700 employees across 60 nationalities) and a logistics center in Halle. As a public company, flaconi balances direct-to-consumer e-commerce with supply chain execution at scale.

HeadquartersBerlin, Berlin

Company Size501–1,000 employees

Founded2011

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does flaconi use?

Flaconi runs on AWS (Lambda, DynamoDB, API Gateway, Step Functions), GCP, and Azure for compute. Frontend is Next.js and React. Analytics: Google Analytics 4 and SA360. Data: PostgreSQL, MySQL, Jedox, Hyperion, TM1. Workspace tools: Google Workspace and Microsoft Office.

What countries does flaconi operate in?

Flaconi operates in 11 European markets: Germany, Austria, France, Poland, Switzerland, Belgium, Netherlands, Denmark, Sweden, Finland, Czechia, and Italy. Headquarters is Berlin; logistics hub is in Halle.