Online beauty and perfume retailer with in-house logistics and data science
flaconi is a Berlin-based online beauty and fragrance retailer selling across a dozen European markets from a logistics hub in Halle. Its stack pairs Databricks, Spark and SageMaker with forecasting models like Prophet, ARIMA and LSTM, pointing to serious investment in demand planning and personalization. Accelerating, marketing-led hiring alongside pain points around retail media revenue and logistics scaling shows growth pressure on both monetization and fulfillment.
flaconi, founded in 2011, sells perfume, skincare, makeup, haircare, natural cosmetics and beauty accessories online to consumers. Its catalog spans roughly 1,000 brands and 50,000 products. Headquartered in Berlin with a logistics center in Halle, the company employs 501–1,000 people. Beyond Germany it serves shoppers in Austria, France, Poland, Switzerland, Belgium, the Netherlands, Denmark, Sweden, Finland, Czechia and Italy.
flaconi runs on AWS with Databricks, Apache Spark, SageMaker and Bedrock for data and AI, plus Salesforce, HubSpot, Braze, Zendesk, Tableau and Microsoft Dynamics 365 Business Central for commercial operations.
Yes, hiring is accelerating and centered in Germany, led by marketing with additional roles across engineering, operations, logistics, data and finance at junior through manager levels.
Current initiatives include warehouse system change rollouts, logistics workflow enhancements, inventory flow management, personalization programs and automation of marketing campaign processes.
Other companies in the same industry, closest in size
flaconi's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.