flaconi Tech Stack

Germany's largest online beauty retailer expanding into physical retail

Online and Mail Order Retail Berlin, Berlin 501–1,000 employees Founded 2011 Public Company

Flaconi operates a multi-market e-commerce platform serving 5M+ customers across 11 European countries with a modern frontend stack (Next.js, React, TypeScript) layered over commercetools commerce and data backends (PostgreSQL, DynamoDB, SAP CX). The engineering and marketing hiring mix, paired with active projects around storefront modernization and physical store launch, signals a shift from pure-play online toward omnichannel — a capital-intensive pivot requiring both tech debt paydown and new operational complexity.

Tech Stack 33 technologies

Core StackNext.js React TypeScript JavaScript Node.js Java Python AWS Terraform PostgreSQL GraphQL Tableau Braze AWS Lambda DynamoDB MySQL Google Ads Serverless Framework commercetools SAP Customer Experience Google Analytics 4 Jedox Hyperion TM1 AWS API Gateway AWS Step Functions GCP Azure Google Slides SA360+3 more

What flaconi Is Building

◆Challenges

Bringing digital brand to physical store
Modernizing legacy frontend stack
Reducing technical debt
High-volume pricing updates
Scaling backend services
Driving growth in new markets
Optimizing local presence
Managing p&l
Improving app communication
Technical enhancements of current setup

▲Active Projects

New store in munich
In-store campaigns and events
Next.js app router storefront evolution
Caching and rendering patterns optimization
Frontend stack modernization and migration
Pricing and voucher management apis
Campaign domain features
360 full funnel brand marketing campaigns
Co-branded partner initiatives
Targeted marketing campaigns

Hiring Activity

Accelerating9 roles · 7 in 30d

Department

Engineering

Marketing

Ops

Sales

Legal

Seniority

Junior

Mid

Senior

Intern

Manager

Staff

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About flaconi

Flaconi is Germany's largest online beauty retailer, founded in 2011, carrying ~1,000 brands and 50,000 SKUs across perfume, skincare, makeup, and haircare. The company operates 11-market presence (Germany, Austria, France, Poland, Switzerland, Belgium, Netherlands, Denmark, Sweden, Finland, Czechia, Italy) from headquarters in Berlin with ~700 employees. Revenue model is transactional e-commerce; the current strategic inflection is opening physical locations (including a new Munich store) while modernizing the frontend architecture and scaling backend pricing and campaign systems to support omnichannel operations.

HeadquartersBerlin, Berlin

Company Size501–1,000 employees

Founded2011

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does flaconi use?

Frontend: Next.js, React, TypeScript, Node.js. Backend: Java, Python, PostgreSQL, DynamoDB, AWS Lambda. Commerce: commercetools, SAP Customer Experience. Analytics: Tableau, Google Analytics 4. Marketing: Braze, Google Ads.

What is flaconi working on?

Storefront modernization (Next.js App Router), frontend stack migration, pricing and voucher APIs, omnichannel expansion (physical store in Munich), and scaling backend services for high-volume pricing updates.

How this profile is built

flaconi's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.