Crossian Tech Stack

Cross-border D2C brand builder with performance marketing and IP focus

Online and Mail Order Retail Hanoi 201–500 employees Founded 2020 Privately Held

Crossian operates a D2C e-commerce platform launched in 2020 that has scaled 900%+ since founding. The tech stack reveals a performance-marketing-first org: heavy investment in creative tools (Adobe suite, CLO 3D), ad networks (Google, Meta, AppLovin, ironSource), and mobile app tracking (AppsFlyer), paired with infrastructure automation (Terraform, CloudFormation, Kubernetes). Hiring is skewed toward marketing (5 open roles) and design (3) while engineering has minimal open headcount — a hiring pattern that reflects a brand-and-acquisition-driven strategy rather than platform-first development.

Tech Stack 87 technologies

Core StackAdobe Photoshop Adobe Illustrator AppsFlyer Google Ads Adobe Premiere Pro After Effects Meta Ads Google Analytics Terraform CloudFormation Ansible Docker Kubernetes AWS Jenkins GitLab CI/CD Python SonarQube Elasticsearch Prometheus Grafana Pinterest AppLovin Unity ironSource Unity Ads Google Analytics 4 CLO 3D Photoshop Bash+57 more

What Crossian Is Building

◆Challenges

Expanding supplier networks
Improving partner performance
Meeting quality cost delivery targets
Protecting brand ip from infringement
Improving retention
Support rapid global expansion
Ensure compliance across dual tax systems
Bridge gap between local regulations and international market requirements
Aggressive global expansion
Scalable revenue

▲Active Projects

A/b testing ad creatives
Full-funnel performance marketing campaigns
Ip enforcement on e-commerce platforms
Ip portfolio management and renewal
High-conversion graphic designs for product image modifications and branding concepts for social media ads and product pages
Streamlining consolidation workflows
Daily ad spend optimization
Ua campaigns for 3-5 projects
Digital transformation of c&b processes
Continuous improvement of data quality

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Marketing

Design

Ops

Finance

Engineering

Legal

Logistics

Seniority

Mid

Senior

Junior

Lead

Manager

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About Crossian

Crossian is a cross-border direct-to-consumer e-commerce company building brands for global markets. Founded in 2020 and based in Hanoi, the company operates at the intersection of product design, performance marketing, and IP protection — acquiring customers at scale while managing brand compliance across multiple territories. Current growth priorities include supplier network expansion, partner performance improvement, and operational scaling to support rapid international rollout. The organization is actively managing dual tax systems and navigating regulatory gaps between local and international markets.

HeadquartersHanoi

Company Size201–500 employees

Founded2020

Hiring MarketsVietnam, Philippines

Frequently Asked Questions

What is Crossian's tech stack?

Creative and marketing tech: Adobe Photoshop, Illustrator, Premiere Pro, CLO 3D, Pinterest. Ad networks and attribution: Google Ads, Meta Ads, AppLovin, ironSource, AppsFlyer. Infrastructure: AWS, Kubernetes, Docker, Terraform, CloudFormation, GitLab CI/CD. Monitoring: Elasticsearch, Prometheus, Grafana.

Where is Crossian headquartered?

Hanoi, Vietnam. The company also hires in the Philippines, reflecting a Southeast Asia–based operational footprint.

How this profile is built

Crossian's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.