Cross-border DTC e-commerce brand builder with in-house supply chain
Crossian is a Hanoi-based direct-to-consumer retailer running a performance-marketing engine across Meta, Google, AppLovin, IronSource and Unity Ads, measured through AppsFlyer and GA4. Clo 3D plus fabric research and SCM system builds point to vertically integrated apparel production, and an ops- and manufacturing-weighted hiring mix across Vietnam and the Philippines shows the company scaling fulfillment and partner networks, not just ad spend.
Notable leadership hires: Fulfillment Team Lead
Crossian is a privately held cross-border e-commerce company founded in 2020 and headquartered in Hanoi, Vietnam, with 201–500 employees. It builds and operates direct-to-consumer brands selling to customers internationally. Its engineering runs on .NET Core, PostgreSQL, Elasticsearch, Kafka and Kubernetes on AWS EKS, with analytics in Power BI, Tableau, Looker and QuickSight. Customer support runs through Zendesk and Freshdesk. The company hires in Vietnam and the Philippines across operations, manufacturing, marketing and data functions.
Crossian uses .NET Core, PostgreSQL, Elasticsearch, Kafka, Docker and Kubernetes on AWS EKS, with Python and Pandas for data work and Power BI, Tableau, Looker and QuickSight for BI.
Crossian runs paid acquisition on Meta Ads Manager, Google Ads, AppLovin, IronSource and Unity Ads, with attribution via AppsFlyer and Google Analytics 4.
Crossian hires in Vietnam and the Philippines, with demand concentrated in operations, manufacturing and marketing, plus a Fulfillment Team Lead role.
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Crossian's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.