DTC eco toilet paper brand funding sanitation with half its profits
Who Gives A Crap sells bamboo and recycled paper goods direct-to-consumer via Shopify and Amazon Seller Central, with a finance back office on NetSuite and Tipalti stitched together by Workato, Boomi and Zapier. Accelerating, finance-weighted hiring alongside pain points like manual reconciliation and a legacy budgeting module points to a finance systems overhaul, while a Snowflake and Looker data layer supports a push toward predictive AI tools.
Who Gives A Crap is a Melbourne-based, privately held consumer goods company founded in 2012 that sells toilet paper, paper towels and tissues made from bamboo and recycled materials. It donates half of its profits to charity partners working to build toilets and improve sanitation access. The business sells primarily online to consumers in Australia, the US and the UK, and has expanded into marketplace channels. It employs 201–500 people and runs a fully distributed, remote-first team spread across multiple continents and time zones.
Its stack includes Shopify, Amazon Seller Central, NetSuite, Tipalti, Snowflake, Looker, Workato, Boomi, Zapier, Zendesk, Sprout Social, Figma, Jira, Slack, AWS and GCP, plus Adobe creative tools.
Yes, hiring is accelerating, led by finance with additional senior-weighted roles in product, data, engineering, marketing and sales, based in Australia and the United Kingdom.
Who Gives A Crap is headquartered in Melbourne, Victoria, Australia, and operates as a remote-first company with 201–500 employees.
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Who Gives A Crap's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.