Who Gives A Crap Tech Stack

Direct-to-consumer sustainable paper products with impact-driven business model

Retail Melbourne, Victoria 201–500 employees Founded 2012 Privately Held

Who Gives a Crap is a distributed eCommerce company selling bamboo and recycled paper products, with a structural commitment to donate 50% of profits to sanitation charities. The tech stack reveals a marketing and operations-focused organization—heavy on customer journey tooling (Shopify, Zendesk, Sprout Social), design systems (Figma, Adobe suite), and BI (Looker)—while hiring patterns show acceleration in marketing (5 roles) and a concurrent push into data infrastructure and reporting modernization. Active projects around CAC efficiency, brand-performance integration, and conversion-led creative suggest the company is optimizing unit economics while scaling across multiple geographies.

Tech Stack 21 technologies

Core StackLooker Zendesk Shopify Zapier Adobe InDesign Adobe Illustrator Adobe Photoshop Figma NetSuite Workato Tailwind CSS Adobe Premiere Pro Sprout Social Amazon Seller Central Boomi GCP DaVinci Resolve

What Who Gives A Crap Is Building

◆Challenges

Budget tracking and forecasting
Improving reporting capability
Reducing manual friction
Process bottleneck
Inefficient customer journeys
Automation gaps
Improving cac efficiency
Integrating brand narratives with performance channels
Resource planning for marketing teams
Process optimization for cross-functional collaboration

▲Active Projects

Scalable reporting and dashboards in looker
Conversion-led creative
Project execution from scoping to execution
Ai tooling implementation for customer journeys
Stack optimization for process re-engineering
Digital journey mapping
Long-term brand strategy
Data stream development for new reporting opportunities
Brand halo measurement
Launch new resourcing function

Hiring Activity

Accelerating9 roles · 9 in 30d

Department

Marketing

Support

Data

Product

Seniority

Senior

Mid

Director

Lead

Notable leadership hires: Brand Growth Head

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About Who Gives A Crap

Who Gives a Crap manufactures and ships 100% bamboo and recycled toilet paper, paper towels, and tissues direct to consumers in Australia, the US, and UK. Founded in 2012, the company operates as a fully distributed team across six time zones and four continents, with 201–500 employees. The core business model ties revenue to impact: 50% of profits are donated to sanitation partners, and the company has committed over $8 million AUD to WaterAid, Sanergy, Lwala Community Alliance, Shining Hope for Communities, iDE, and WaterSHED. Operations are anchored in Shopify for eCommerce, NetSuite for finance and supply chain, and a growing analytics layer built on Looker.

HeadquartersMelbourne, Victoria

Company Size201–500 employees

Founded2012

Hiring MarketsPhilippines, United States, Australia, United Kingdom

Frequently Asked Questions

What tech stack does Who Gives a Crap use?

Core eCommerce on Shopify; finance and supply chain in NetSuite; customer support via Zendesk; BI and reporting in Looker; marketing automation through Zapier, Workato, and Boomi; design in Figma and Adobe Creative Suite; video in Premiere Pro and DaVinci Resolve; social management via Sprout Social.

Where is Who Gives a Crap headquartered?

Melbourne, Victoria, Australia. The company operates as a fully distributed workforce with team members across four continents and six time zones.

How this profile is built

Who Gives A Crap's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.