Direct-to-consumer organic bedding brand with Fair Trade certification
Boll & Branch is a DTC bedding retailer built around Fair Trade organic cotton and premium materials. The company runs a sales-heavy org (56 of 76 open roles in sales) paired with sparse product, data, and ops capacity—a classic growth bottleneck for ecommerce brands scaling without building internal analytical or product infrastructure. Current pain points (site conversion, data gaps, workflow inefficiency, product placement) align with that gap: they're generating demand faster than their systems can optimize fulfillment and channel performance.
Notable leadership hires: Photography & Video Director
Founded in 2014, Boll & Branch sells organic cotton bedding, bath, and blanket products directly to consumers. The company was the first Fair Trade Certified bedding brand and positions its differentiation around material quality, artisan partnerships, and ethical sourcing rather than thread count. The product mix spans sheets, flannel, towels, and blankets. Beyond ecommerce (Shopify), the company is actively building offline revenue streams through in-home installations, in-store events, and retail partnerships (Nordstrom, Bloomingdale's). Current projects show a pivot toward experience—virtual design consultations, community events, and designer collaborations—alongside operational tightening (standardized processes, performance reporting, consumer research).
Google Workspace (Docs, Sheets, Drive, Slides), Shopify for ecommerce, NetSuite for ERP, Asana for project management, Looker and Tableau for analytics, Mixpanel for behavioral data, Zendesk for support, and Figma for design. Centric PLM for product lifecycle management.
Virtual design consultations, in-home installations, in-store events, and partnerships with major retailers (Nordstrom, Bloomingdale's). Internally, standardized process development, consumer research, and net-new channel/campaign testing.
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