Beauty Pie Tech Stack

Direct-to-member beauty brand with lab-made products at retail-free pricing

Retail London, London 51–200 employees Founded 2016 Privately Held

Beauty Pie operates a membership-based beauty retail model where products are manufactured in premium labs across France, Switzerland, Italy, Germany, Japan, and Korea, then sold direct to members at significantly lower prices than traditional luxury beauty retail. The tech stack is heavily Shopify-centric (Shopify + Liquid + Shopify Functions + commercetools) paired with Salesforce, SAP, and NetSuite for supply-chain and order orchestration—a pattern typical of scaled e-commerce brands managing both direct sales and wholesale operations.

Tech Stack 25 technologies

Core StackShopify Zendesk NetSuite Salesforce SAP Node.js Iterable Braze Klaviyo Figma Adobe Creative Cloud JavaScript Asana Slack Liquid Shopify CLI Shopify Functions Gorgias iOS Boomi Salesforce Marketing Cloud Google Analytics 4 CI/CD Capture One commercetools

What Beauty Pie Is Building

◆Challenges

Bridging digital and physical retail experience
Maximizing category performance
Compliance with new legislation
Ensuring cost effectiveness
Scaling customer service operations
Capacity planning challenges
Performance management at scale
Lack of automated safety net
Manual testing bottleneck
Ongoing integration migration

▲Active Projects

In-store storytelling and digital content partnership
In-store incentive rollout and reporting
World class product development across personal care and wellbeing categories
Strategic direction of npd function
End to end new product development across skincare, cosmetics, supplements, electrical devices
Automated test framework for shopify/liquid
Api layer automated testing
Synthetic monitoring for live site
Multi-channel campaign development
Lifecycle journey optimisation

Hiring Activity

Accelerating10 roles · 10 in 30d

Department

Marketing

Design

Engineering

Sales

Product

Support

Seniority

Mid

Senior

Director

Junior

Lead

Manager

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About Beauty Pie

Beauty Pie is a UK-based membership retailer founded in 2016 that sources premium beauty products from established manufacturing partners and sells them direct to members at prices below traditional luxury retail. The company manufactures across multiple geographies (France, Switzerland, Italy, Germany, Japan, Korea) and operates both e-commerce and in-store channels. With 51–200 employees based in London, Beauty Pie is executing on product-line expansion (skincare, cosmetics, supplements, electrical devices), in-store experience enhancement, and operational scaling—evidenced by ongoing investment in testing frameworks, synthetic monitoring, and multi-channel campaign infrastructure. The organization is hiring across design, engineering, and marketing roles, signaling growth in digital product, customer engagement, and brand expansion.

HeadquartersLondon, London

Company Size51–200 employees

Founded2016

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What technology does Beauty Pie use to run its e-commerce platform?

Beauty Pie runs on Shopify (with Liquid templating and Shopify Functions), paired with commercetools for commerce logic, Salesforce and SAP for order and supply-chain management, and Zendesk/Gorgias for customer support.

What products does Beauty Pie make?

Beauty Pie manufactures across skincare, cosmetics, supplements, and electrical beauty devices through partnerships with labs in France, Switzerland, Italy, Germany, Japan, and Korea, sold exclusively to members.

How this profile is built

Beauty Pie's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.