Beauty Pie Tech Stack

Direct-to-consumer beauty marketplace with made-in-Europe premium products

Retail London, London 51–200 employees Founded 2016 Privately Held

Beauty Pie sells high-end beauty products direct to members at lower prices by sourcing from the same European and Asian manufacturers used by traditional luxury brands. The tech stack is Shopify-native (Shopify + Liquid + Shopify Functions), reflecting a commerce-first engineering posture, while the project list reveals a shift into physical retail and international scaling—opening a permanent store location and expanding beyond the UK membership model. Active hiring across engineering, sales, and support suggests velocity around both storefront modernization and customer experience.

Tech Stack 17 technologies

Core StackShopify JavaScript GitHub Adobe Creative Cloud Zendesk NetSuite Asana Slack Liquid CSS Shopify CLI Shopify Functions CI/CD Capture One Gorgias commercetools

What Beauty Pie Is Building

◆Challenges

Improving csat
Reducing average handling time
Optimising sales and conversion
Scaling successful pilots
Supporting members across multiple channels
Improving financial processes
Supporting international expansion

▲Active Projects

Dynamic landing page library
Modular high-performance storefront theme
Checkout flow customization with shopify functions
Custom checkout flow using shopify functions and checkout ui extensions
In-store incentive rollout
In-store storytelling digital content creation
Opening first permanent retail space
New company initiatives
International expansion
Insurance relationship renewal

Hiring Activity

Accelerating8 roles · 8 in 30d

Department

Engineering

Sales

Support

Design

Finance

Seniority

Senior

Junior

Lead

Notable leadership hires: Art Director

Company intelligence

Find more companies like Beauty Pie by tech stack, pain points and active projects

Get started free

About Beauty Pie

Beauty Pie is a UK-based direct-to-consumer beauty retailer founded in 2016. The business model connects members to premium skincare, cosmetics, and beauty tools manufactured in France, Switzerland, Italy, Germany, Japan, and Korea—circumventing traditional retail markups by operating as a membership marketplace. The company operates a Shopify-powered storefront and is now scaling into physical retail with a permanent location, alongside international expansion. Current operational focus spans checkout optimization, multi-channel member support, and financial process improvement to sustain growth.

HeadquartersLondon, London

Company Size51–200 employees

Founded2016

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Beauty Pie use?

Shopify, Liquid, Shopify Functions, JavaScript, GitHub, commercetools, NetSuite, Zendesk, Gorgias, and Adobe Creative Suite. Engineering is focused on storefront customization and checkout flow optimization.

Is Beauty Pie opening physical stores?

Yes. Active projects include opening a first permanent retail space and in-store digital content initiatives, signaling expansion beyond the direct-to-consumer web model.