Company profile

Beauty Pie Tech Stack

Membership-based premium beauty brand selling direct-to-consumer online

Retail London, London 51–200 employees Founded 2016 Privately Held

Beauty Pie is a London-based beauty brand selling lab-made premium products directly to members. Its stack shows a commerce replatform in motion: commercetools and Shopify run side by side while job posts describe moving the storefront to Shopify and integrating its data into a Snowflake, dbt and Airflow platform. Finance and planning hiring, plus Anaplan and Kinaxis, point to a push on forecasting and S&OP maturity.

Tech Stack 41 technologies

Core StackShopify NetSuite Asana Slack Snowflake dbt Python AWS Terraform Apache Airflow Looker Tableau Iterable Braze Klaviyo Power BI Swift SwiftUI Datadog JavaScript Gorgias commercetools Lightdash dlt Anaplan Salesforce Marketing Cloud Google Slides Kinaxis Liquid Shopify CLI+11 more

What Beauty Pie Is BuildingChallenges and projects from their job posts

◆Challenges

Migrating storefront and data into Shopify ecosystem
Delivering accurate, timely reporting with better workflows
Turning customer data into actionable insights
Customer fatigue from over-messaging
Balancing commercial and editorial priorities

▲Active Projects

Maturing data platform within Shopify ecosystem
Integrated business planning and S&OP process
FP&A reporting engine, budgeting and scenario modelling
New product launch and new-region demand forecasting
Opening first permanent retail space
Newsletter strategy and customer contact plan

Hiring Activity

Steady15 roles · 6 in 30d

Department

Marketing

Data

Finance

Ops

Support

Engineering

Sales

Seniority

Senior

Junior

Mid

Manager

Notable leadership hires: Social Art Director

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About Beauty Pie

Beauty Pie, founded in 2016 and headquartered in London, develops premium skincare and cosmetics produced in third-party labs across Europe and Asia. It sells those products directly to consumers through a membership model, avoiding traditional beauty retail markups. The company employs 51–200 people and hires in the United Kingdom. Current hiring spans marketing, data, finance, operations, support, engineering and sales, weighted toward senior roles. Job posts also reference opening its first permanent retail space.

HeadquartersLondon, London

Company Size51–200 employees

Founded2016

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Beauty Pie use?

Beauty Pie uses Shopify and commercetools for commerce, NetSuite for finance, Snowflake, dbt, Airflow and Looker for data, Braze, Klaviyo and Iterable for CRM messaging, plus AWS, Terraform and Datadog.

Is Beauty Pie moving to Shopify?

Yes. Job posts reference migrating the storefront to Shopify and integrating Shopify ecosystem data into its data platform, which runs on Snowflake, dbt and Apache Airflow.

What is Beauty Pie working on?

Beauty Pie is building an FP&A reporting engine, new product launch and new-region demand forecasts, an integrated business planning / S&OP process, and a maturing data platform around Shopify.

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How this profile is built

Beauty Pie's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.