Heroes Tech Stack

Multi-brand operator scaling baby consumer brands across e-commerce and Amazon

Retail London, England 51–200 employees Founded 2020 Privately Held

Heroes acquires and operates baby consumer brands, running a modern e-commerce tech stack (NetSuite, Shopify, Klaviyo, BigQuery, dbt, Airflow) that reflects deliberate infrastructure maturity. The hiring mix—skewed toward marketing (4 roles) and operations (3)—combined with active projects on Klaviyo migration, email flows, and organic social strategy, indicates a shift from paid-channel dependence toward owned-channel efficiency and cost reduction. Pain points around conversion, organic growth, and CRM consolidation confirm the operational focus.

Tech Stack 27 technologies

Core StackNetSuite Tableau Adobe Illustrator Adobe Photoshop Adobe InDesign AWS Shopify Klaviyo Power Query BigQuery Terraform Airbyte dbt Apache Airflow Python Pinterest Salsify Oracle NetSuite SAP IBP SAP APO Attentive SEMrush Google Analytics 4 GCP Helium 10 Jungle Scout

AdoptingAmazon Advertising

ReplacingAttentive

What Heroes Is Building

◆Challenges

Managing multiple projects simultaneously
Improving conversion rate
Growing organic social channels
Managing ugc programs
Reducing platform costs
Improving database structure
Migrating from attentive to klaviyo
Reducing reliance on individual knowledge holders
Eliminating single points of failure
Documenting tacit knowledge

▲Active Projects

Amazon b+, a+, ebc, brand stores assets
Business transition management
Social media and email campaign assets
Boba.com dtc channel management
Klaviyo email flow development
Organic social media strategy for boba and beco
Ugc and creator connections pipeline
Packaging artwork and promotional inserts
Attentive sms migration to klaviyo
Crm audit and roadmap

Hiring Activity

Accelerating10 roles · 10 in 30d

Department

Marketing

Ops

Design

Creative

Seniority

Senior

Lead

Junior

Manager

Mid

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About Heroes

Heroes buys established baby consumer brands with proven customer demand and bestseller track records, then scales them through operational excellence and multi-channel distribution. The company operates primarily via e-commerce (Shopify direct-to-consumer channels and Amazon FBA), supported by a data and marketing infrastructure built on NetSuite, BigQuery, and Klaviyo. Based in London with a 51–200-person team, Heroes has grown since 2020 to manage multiple brands concurrently, with current hiring concentrated in marketing, operations, and design roles across the UK, Spain, and Australia.

HeadquartersLondon, England

Company Size51–200 employees

Founded2020

Hiring MarketsSpain, United Kingdom, Australia

Frequently Asked Questions

What tech stack does Heroes use?

Heroes runs NetSuite (ERP), Shopify (e-commerce), Klaviyo (email/SMS), BigQuery + dbt + Airflow (data pipeline), AWS/GCP (cloud), and Tableau (analytics). They're adopting Amazon Advertising and migrating SMS from Attentive to Klaviyo.

What is Heroes working on?

Current projects include Amazon content optimization (A+, EBC, brand stores), Klaviyo email flow development, organic social strategy for their brands, UGC creator pipeline, packaging and promotional assets, and CRM/database rationalization following the Attentive-to-Klaviyo migration.

How this profile is built

Heroes's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.