Company profile

Heroes Tech Stack

Acquirer and operator of baby consumer brands on Amazon and DTC

Retail London, England 51–200 employees Founded 2020 Privately Held

Heroes is a London-based aggregator that acquires and grows baby product brands across Amazon and direct-to-consumer channels. Its stack pairs marketplace research tools (Helium 10, Jungle Scout) with a modern data pipeline (Airbyte, dbt, Airflow, BigQuery) and SAP IBP for demand planning. Current hiring tilts toward marketing, with CRM retention work on Klaviyo and Attentive as the clear focus, though overall hiring pace is slowing.

Tech Stack 27 technologies

Core StackAWS Klaviyo BigQuery Terraform Airbyte dbt Apache Airflow Python Shopify NetSuite Tableau Adobe Illustrator Adobe Photoshop Adobe InDesign Power Query GCP Helium 10 Jungle Scout Pinterest Salsify SAP IBP SAP APO Attentive SEMrush Google Analytics 4 Segment

What Heroes Is BuildingChallenges and projects from their job posts

◆Challenges

Ensuring same-day dispatch without service failures
Multi-currency accounting and cross-border compliance
Increasing repeat purchases and long-term customer value
Deferred revenue accuracy
Managing variable operational workload

▲Active Projects

CRM engine built around three Rs framework
Automated, milestone-based customer retention journeys
Cash flow forecasting and budget models
Black Friday CRM programme
Product margin analysis

Hiring Activity

Decelerating7 roles · 1 in 30d

Department

Marketing

Ops

Finance

Support

Seniority

Mid

Lead

Manager

Senior

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About Heroes

Heroes, founded in 2020 and headquartered in London, buys and scales consumer brands in the baby category. It targets brands with strong customer reviews and bestseller positions in fast-growing niches, selling through Amazon FBA and Shopify storefronts. The company employs 51–200 people and is privately held. Operations span e-commerce marketing, fulfilment, finance and customer support, with NetSuite handling finance and SAP planning tools supporting supply chain.

HeadquartersLondon, England

Company Size51–200 employees

Founded2020

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Heroes (makeheroes.co) use?

Heroes runs on AWS and GCP with BigQuery, dbt, Airbyte, Airflow and Terraform for data, Shopify and Klaviyo for DTC, Helium 10 and Jungle Scout for Amazon, plus NetSuite and SAP IBP.

Is Heroes hiring in marketing?

Yes, marketing is the largest hiring area at Heroes, focused on CRM, retention and automated customer journeys, alongside ops, finance and support roles in the United Kingdom.

Where is Heroes headquartered?

Heroes is headquartered in London, England, and was founded in 2020. It employs 51–200 people and currently hires in the United Kingdom.

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How this profile is built

Heroes's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.