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Heroes Tech Stack

Multi-brand operator acquiring and scaling baby consumer brands on Amazon and DTC channels

Retail London, England 51–200 employees Founded 2020 Privately Held

Heroes acquires and operates baby consumer brands, with a tech stack centered on AWS, GCP, and data pipeline tools (Airflow, dbt, BigQuery). The hiring profile—marketing-heavy (8 roles) with accelerating velocity across multiple geographies—reflects a growth-through-acquisition model where brand scaling and paid media ROI directly drive hiring. Active pain points (inventory accuracy, scaling DTC, paid media optimization) map directly to their project load, signaling infrastructure strain as portfolio expands.

Tech Stack 20 technologies

Core StackAWS BigQuery Terraform Airbyte dbt GitHub GitHub Actions Apache Airflow Python Shopify NetSuite Tableau GCP SQL Instagram TikTok Excel Google Sheets Helium 10 Jungle Scout

What Heroes Is Building

Challenges

  • Inventory accuracy
  • Scaling d-tc growth
  • Optimizing paid media roi
  • Improving organic search traffic
  • Price optimisation
  • Reducing costs
  • Risk mitigation
  • Logistical bottlenecks
  • Out of stock scenarios
  • Efficient spend budget management

Active Projects

  • Data pipeline design and maintenance
  • Cloud infrastructure provisioning with iac
  • Workflow orchestration for data pipelines
  • Acquisition strategy development
  • Ppc campaign management
  • Seo strategy optimisation
  • Business transition integration
  • Product launch and expansion
  • Supply chain coordination
  • Price optimisation

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Marketing
8
Ops
2
Data
1
Finance
1

Seniority

Mid
5
Senior
3
Junior
2
Manager
2
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About Heroes

Heroes is a UK-based multi-brand operator founded in 2020 that acquires, operates, and scales baby consumer brands. The company runs a portfolio of niche baby products with strong customer reviews and bestseller track records, selling primarily through Amazon FBA and direct-to-consumer channels. Operations span product launches, supply chain coordination, pricing strategy, and paid media management across Instagram and TikTok. The team uses cloud infrastructure (AWS, GCP), data pipelines (Airflow, dbt, BigQuery), and category intelligence tools (Helium 10, Jungle Scout) to manage multi-brand P&Ls and optimize acquisition spend.

HeadquartersLondon, England
Company Size51–200 employees
Founded2020
Hiring MarketsSouth Africa, United Kingdom, Philippines, United States

Frequently Asked Questions

What tech stack does Heroes use?

AWS, GCP, BigQuery, dbt, Apache Airflow, Terraform, GitHub, Python, SQL, Shopify, NetSuite, and Tableau for data pipelines, cloud infrastructure, and analytics.

Where is Heroes headquartered?

London, England. The company was founded in 2020 and currently operates 51–200 employees.

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