Multi-brand operator acquiring and scaling baby consumer brands on Amazon and DTC channels
Heroes acquires and operates baby consumer brands, with a tech stack centered on AWS, GCP, and data pipeline tools (Airflow, dbt, BigQuery). The hiring profile—marketing-heavy (8 roles) with accelerating velocity across multiple geographies—reflects a growth-through-acquisition model where brand scaling and paid media ROI directly drive hiring. Active pain points (inventory accuracy, scaling DTC, paid media optimization) map directly to their project load, signaling infrastructure strain as portfolio expands.
Heroes is a UK-based multi-brand operator founded in 2020 that acquires, operates, and scales baby consumer brands. The company runs a portfolio of niche baby products with strong customer reviews and bestseller track records, selling primarily through Amazon FBA and direct-to-consumer channels. Operations span product launches, supply chain coordination, pricing strategy, and paid media management across Instagram and TikTok. The team uses cloud infrastructure (AWS, GCP), data pipelines (Airflow, dbt, BigQuery), and category intelligence tools (Helium 10, Jungle Scout) to manage multi-brand P&Ls and optimize acquisition spend.
AWS, GCP, BigQuery, dbt, Apache Airflow, Terraform, GitHub, Python, SQL, Shopify, NetSuite, and Tableau for data pipelines, cloud infrastructure, and analytics.
London, England. The company was founded in 2020 and currently operates 51–200 employees.
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