Fashion retailer scaling omnichannel operations across US and Australia
Princess Polly operates a trend-focused fashion retail business across physical stores and direct-to-consumer channels, with active expansion into TikTok Shop. The hiring velocity is accelerating, with 35 roles posted in the last 30 days—heavily weighted toward sales (24 roles) and split between junior and manager-level positions, reflecting rapid store network growth. Stack choices (Shopify, Rippling, AWS/GCP, Gorgias) and active projects around new store openings, payroll automation, and cloud infrastructure suggest the company is automating operational scaling to keep pace with retail footprint expansion.
Princess Polly is a fashion retailer founded in 2010, selling trend-driven apparel and accessories to a young, style-conscious audience. The business operates through both physical retail locations and online channels, with presence in the United States and Australia. Recent initiatives include expansion into TikTok Shop and new physical store openings, supported by internal work on payroll operations, inventory optimization, and cloud platform administration. The company uses Shopify for e-commerce and POS, Rippling for HR and payroll, and AWS/GCP for infrastructure—a stack typical of mid-market retailers managing multiple sales channels and geographies.
Shopify (e-commerce and POS), Rippling (payroll and HR), AWS and GCP (cloud infrastructure), Gorgias (customer support), Cisco Meraki and UniFi (networking), and Adobe Suite + Figma (design).
Princess Polly has a presence in the United States and Australia, with active projects around new store openings and expansion of its retail footprint.
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