B2B distributor of sports cards, gaming, and pop culture merchandise with omnichannel retail operations
Southern Hobby Distribution operates a wholesale distribution network for collectibles and gaming products, serving retailers across the US. The tech stack reveals dual operational modes: legacy ERP/accounting infrastructure (Microsoft Dynamics 365 Business Central, Sage Intacct) paired with modern web development (Next.js, Node.js, TypeScript, GraphQL) and an active Shopify adoption. Hiring acceleration across ops, sales, and engineering—plus projects targeting WMS automation, D2C storefronts, and system migrations—signals a push to modernize fulfillment and build direct-to-consumer channels while managing complexity in a high-volume distribution environment.
Notable leadership hires: Head of Engineering, Production Lead, Quality Control Lead, Shipping Lead
Southern Hobby Distribution has operated since 1991 as a wholesale distributor of sports cards, gaming supplies, and entertainment merchandise. The company supplies retail locations with inventory and also runs organized in-store play programs and promotional events. Operations span procurement, inventory management, and logistics across a 51–200-person team headquartered in Nashville, Tennessee. Recent projects indicate a shift toward modern omnichannel retail: building D2C and B2B storefronts (including Shopify Plus customization), designing event planning tools, and standardizing legal and operational processes to support growth.
Core systems include Microsoft Dynamics 365 Business Central and Sage Intacct for ERP/accounting. Modern development uses Node.js, Next.js, TypeScript, and GraphQL; infrastructure runs on AWS, Azure, and GCP with Terraform and CloudFormation. Retail operations use Shopify, Klaviyo for email, and Jira/Confluence for project management.
Projects include system migrations, WMS and ERP modernization, D2C and B2B e-commerce storefronts (with custom Shopify Plus solutions), international expansion infrastructure, event planning tools, and operational process standardization. Pain points center on order accuracy, product allocation, and shipping compliance in high-volume distribution.
Other companies in the same industry, closest in size
Southern Hobby Distribution, LLC's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.