Sports cards and gaming distributor expanding into vending and non-hobby retail
Southern Hobby Distribution supplies retail stores with sports cards, gaming products, and entertainment merchandise—a 33-year-old wholesale operation now building out vending machines and testing new retail formats. The tech stack reveals enterprise resource planning (Sage Intacct, Dynamics 365) paired with cloud infrastructure (AWS, Azure, GCP) and modern web services (Node.js, NestJS, Next.js), suggesting an organization modernizing backend operations while developing new channels. Inventory and allocation pain points dominate their project roadmap, pointing to supply-chain complexity as they scale.
Notable leadership hires: Head of Engineering
Southern Hobby Distribution is a Nashville-based wholesaler serving retail store operators with sports cards, gaming supplies, and pop culture merchandise. Founded in 1991, the company operates as a one-stop supplier with direct relationships to major manufacturers, offering both products and in-store promotion programs. They are actively expanding beyond traditional retail into vending machines and non-hobby retail channels, while managing inventory allocation across high-demand locations. The organization spans sales, engineering, operations, and support functions with mid-market staffing (51–200 employees), and is currently hiring across sales and technical roles.
ERP systems (Sage Intacct, Microsoft Dynamics 365 Business Central), cloud platforms (AWS, Azure, GCP), web frameworks (Node.js, NestJS, Next.js), and productivity tools (Microsoft 365, Jira, Confluence).
Nashville, Tennessee. The company was founded in 1991 and is privately held.
Other companies in the same industry, closest in size