Water products supplier scaling e-commerce and brand-led growth
Brio Water Technology supplies filtration and cooling products to retail water facilities, bottling plants, and manufacturers. The tech stack reveals a company in mid-market e-commerce transition: Shopify + Klaviyo for direct sales, heavy digital marketing spend (Google, Meta, Amazon Ads), and enterprise ops tools (ServiceNow, MuleSoft, Rippling). Current hiring velocity is accelerating with 13 open roles weighted toward marketing (3), ops (3), and leadership (5 directors/senior roles), signaling aggressive scaling of demand-generation and organizational structure rather than product engineering.
Notable leadership hires: Industrial Design Director
Brio Water Technology is a water product supplier founded in 1992 and headquartered in City of Industry, California. The company serves thousands of retail water facilities, bottling plants, and manufacturers with filtration, cooling, and related water products. Operations span procurement, logistics, and customer service across the water industry. The organization is 51–200 employees and privately held. Current focus areas include e-commerce channel expansion, paid-media performance optimization, organic search growth, and lifecycle marketing alongside product design and manufacturing capability development.
Brio runs Shopify for e-commerce, Klaviyo for marketing automation, and Google/Meta/Amazon ad platforms for demand generation. Infrastructure includes Azure, Cisco, Intune, and ServiceNow. HR and recruitment tooling: Rippling, BambooHR, Greenhouse, Lever.
Core projects include paid media scaling, SEO and organic revenue expansion, CRM and lifecycle marketing, design language systems, prototype development with consumer feedback, and reducing checkout abandonment and conversion friction on e-commerce channels.
Brio Water Technology's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.