Patient advocacy platform delivering Medicare-covered care navigation at scale
Solace pairs patients with dedicated healthcare advocates—primarily nurses and care specialists—to navigate the U.S. healthcare system. The company is actively scaling acquisition and operations: hiring is accelerating across marketing (15 open roles), finance, and engineering, while projects focus on paid social expansion (TikTok, Snapchat), scheduling optimization, and data infrastructure. The pain-point list (advocate retention, no-show rates, scheduling bottlenecks) reveals operational friction typical of high-touch service businesses scaling beyond startup size.
Notable leadership hires: Advocate Lead
Solace operates a patient advocacy service for Medicare-covered populations in the United States. The business model pairs patients and families with trained advocates who help them understand benefits, make healthcare decisions, and navigate complex system workflows. The company is headquartered in Redwood City, California, and employs 201–500 people. Current focus areas include clinical hiring (scaling the advocate workforce), scheduling and care plan development, and expanding paid social channels for patient acquisition. Finance and operations teams are growing alongside core healthcare and product functions, indicating a transition from early-stage to operational maturity.
Solace provides patient advocacy services to Medicare-covered populations. Advocates (nurses and care specialists) help patients understand benefits, make decisions, and navigate hospitalizations and chronic illness management.
Solace is headquartered in Redwood City, California, and employs 201–500 people. The company was founded in 2022.
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