S

Singular Tech Stack

Mobile attribution and ROI analytics for performance marketers

Data Infrastructure and Analytics Palo Alto, California 51–200 employees Founded 2014 Privately Held

Singular operates a data infrastructure stack built on AWS, Snowflake, Kafka, and Iceberg—handling billions of events daily—while actively adopting LLMs (ChatGPT, Claude, Gemini) across the org. The company is simultaneously scaling a streaming ETL product, migrating user-level data into Iceberg, and building a sales function from scratch, signaling a shift from product-led growth toward a more sales-driven motion while modernizing its data layer.

Tech Stack 30 technologies

Core StackAWS Snowflake Kubernetes Python Go Kafka Iceberg DynamoDB PostgreSQL Salesforce HubSpot Google Ads Google Analytics Sketch Figma Linux Apache Spark Elasticsearch AWS EMR Druid Facebook Ads Manager AppLovin Photoshop ChatGPT Claude Gemini Azure GCP Aerospike LinkedIn

AdoptingChatGPT Claude Gemini

What Singular Is Building

◆Challenges

Scaling data pipelines handling billions of events per day
Building sales function from scratch
Migrating data to iceberg
Scaling marketing teams
Converting active users into paying customers
Scaling sales team
Expanding into new markets
Lead conversion
Expanding utilization
Volume-driven marketing

▲Active Projects

Scalable pipelines handling billions of events per day
Leading the design and development of a new streaming etl product
Customer utilization campaigns
New customer-facing innovative products
Migrating massive amounts of user-level data into iceberg
Inbound demand conversion
Account-based demand programs
Designing and implementing a robust pipeline capable of ingesting billions of real-time events daily
Establish best practices on lead conversion
Partner education program

Hiring Activity

Steady15 roles · 5 in 30d

Department

Sales

6

Engineering

5

Marketing

3

Design

1

Product

1

Support

1

Seniority

Senior

9

Mid

4

Manager

2

Junior

1

Lead

1

Notable leadership hires: Head of Partnerships

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About Singular

Singular provides mobile attribution and marketing analytics for performance marketers at enterprise companies. The platform combines mobile app tracking with cost aggregation, ROI analysis, and automated delivery into BI tools like Snowflake. The company ingests and processes billions of marketing events daily, serving mid-market and enterprise customers across user acquisition, lifecycle marketing, and creative optimization. Founded in 2014 and based in Palo Alto, Singular operates with a distributed team across the US, Canada, Ireland, Israel, Argentina, Brazil, and China.

HeadquartersPalo Alto, California

Company Size51–200 employees

Founded2014

Hiring MarketsIsrael, Ireland, Argentina, Canada, Brazil, United States, China

Frequently Asked Questions

What tech stack does Singular use?

Singular runs AWS, Snowflake, Kubernetes, Kafka, and Iceberg for data pipeline infrastructure. The stack also includes Python, Go, Druid, PostgreSQL, DynamoDB, Spark, Elasticsearch, and Aerospike for processing and storage, plus integrations to Google Ads, Facebook Ads Manager, Salesforce, and HubSpot.

What is Singular working on?

Singular is building a streaming ETL product, designing pipelines to ingest billions of real-time events daily, migrating user-level data into Iceberg, and launching customer-facing products. Internally, the company is also scaling its sales organization and optimizing lead-to-customer conversion.

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