Optable Tech Stack

Agentic audience platform for publishers replacing fragmented ad-tech stacks

Data Infrastructure and Analytics Montreal 51–200 employees Founded 2020 Privately Held

Optable builds an AI-driven audience platform purpose-built for publishers to consolidate identity, audience activation, and ad sales—replacing separate DMPs, CDPs, and identity vendors with a single system. The product is anchored in Go + Kubernetes infrastructure (GCP/AWS) with streaming pub/sub patterns (Cloud Pub/Sub, Bigtable), signaling an engineering org optimized for real-time audience synthesis and deal coordination. Founding membership in Ad Context Protocol and leadership of Prebid.org's Agentic PMC positions the company at the center of emerging AI-buyer-to-publisher workflows.

Tech Stack 24 technologies

Core StackFigma AWS Kubernetes Helm Terraform Go Prometheus Grafana Docker BigQuery gRPC PostgreSQL TypeScript React Webflow GCP Bash Makefiles Bigtable Cloud Pub/Sub Protocol Buffers Google Cloud Pub/Sub EDR DSP

What Optable Is Building

◆Challenges

Difficult data management challenges
Overall technology costs
Complex workflows of digital advertising
Privacy compliance
Publishers drowning in signal loss
Incompatible identity solutions
Signal loss in publisher data
Transitioning design from agency to in-house
Reducing production time
Enabling self-serve creative workflows

▲Active Projects

Identity feature development
Audience building
Activation
Privacy
Design system and illustration library
Landing page design for webflow
Webflow cms configuration

Hiring Activity

Accelerating7 roles · 7 in 30d

Department

Product

Engineering

Marketing

Sales

Support

Seniority

Mid

Senior

Manager

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About Optable

Optable is a Montreal-based audience platform for publishers and media companies, founded in 2020. The platform consolidates the traditional ad-tech stack—DMPs, CDPs, identity resolution, and clean-room tools—into a single modular system that reduces total cost of ownership. Optable serves publishers representing 25,000+ domains and $3B+ in annual ad spend. Core capabilities include an Audience Agent that synthesizes new audiences from natural-language RFP briefs and activates them to DSPs and ad servers within minutes, plus a Sales Agent that processes inbound AI-buyer requests and coordinates deal execution. The company operates a private identity graph owned by publishers and is building an Agentic Collaboration Marketplace aligned with open advertising protocols.

HeadquartersMontreal

Company Size51–200 employees

Founded2020

Hiring MarketsCanada

Frequently Asked Questions

What tech stack does Optable use?

Optable runs on GCP and AWS with Kubernetes orchestration, Go microservices, PostgreSQL, BigQuery, and streaming via Cloud Pub/Sub. Frontend uses React and TypeScript; infrastructure tooling includes Terraform, Helm, Prometheus, and Grafana.

Where is Optable headquartered?

Optable is headquartered in Montreal, Canada. Current hiring is concentrated in Canada across product, engineering, marketing, sales, and support roles.

What is Optable working on?

Active projects include identity feature development, audience building and activation pipelines, privacy compliance, a design system, and transitioning design and creative workflows to in-house operations via Webflow.

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How this profile is built

Optable's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.