Audience, identity and AI deal-making infrastructure for digital publishers
Optable builds audience and identity infrastructure that lets publishers package first-party data and sell it to AI-driven ad buyers. The stack is Go, gRPC and Protocol Buffers on GCP, with BigQuery, Bigtable and Pub/Sub plus Kubernetes, Terraform and Prometheus, which points to a high-throughput, infrastructure-as-code data platform. Current hiring is minimal and centered on a director-level sales hire in Canada, suggesting a commercial push rather than engineering expansion.
Optable is a privately held company founded in 2020 and headquartered in Montreal, Canada, with 51–200 employees. It sells to publishers and media companies, giving them one modular platform for identity resolution, audience building and activation in place of several separate data and clean room tools. Its agent products turn natural-language campaign briefs into audiences and handle inbound requests from automated buyers under rules each publisher sets. Publishers keep ownership of their private identity graph, and audiences can be pushed to connected DSPs and ad servers.
Optable runs on Go, gRPC and Protocol Buffers with PostgreSQL, BigQuery and Bigtable on GCP. It also uses AWS, Kubernetes, Helm, Terraform, Pub/Sub, Prometheus and Grafana, with TypeScript and React on the front end.
Optable is headquartered in Montreal, Canada. It was founded in 2020 and is privately held.
Hiring at Optable is currently minimal. The open activity is a director-level sales role based in Canada.
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Optable's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.