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ROLLER Tech Stack

Ticketing and operations platform for attractions and leisure venues

Software Development Austin, Texas 201–500 employees Founded 2010 Privately Held
roller.software LinkedIn

ROLLER operates a full-stack software platform for theme parks, attractions, and leisure venues — covering ticketing, POS, payments, memberships, and guest CRM. The tech stack (C#/.NET, GCP, Snowflake, dbt, BigQuery) reflects a mature backend with strong data-warehousing and transformation layers, while active projects in monetization modeling, pricing tests, and upselling signal a revenue-optimization phase. Sales hiring outpaces engineering 2.75:1, indicating a push to land-and-expand into new verticals and geographies.

Tech Stack 39 technologies

Core StackSalesforce HubSpot Google Analytics C# .NET BigQuery Apache Airflow dbt Terraform Snowflake Angular TypeScript SQL Server AWS AWS Lambda DynamoDB CrowdStrike Azure DevOps Jira Confluence Cloud Run Cloud Composer GCP API Gateway AWS SES AWS SQS Wiz Azure Microsoft Entra Azure Entra ID+9 more

What ROLLER Is Building

◆Challenges

  • Grow sales pipeline
  • Scalable growth
  • Reducing initial response time
  • Secure tech infrastructure
  • Complex ticketing and point of sale challenges
  • Scaling sales organization
  • Lead management and attribution
  • Cross-functional growth initiatives
  • Optimizing pricing
  • Validating roi

▲Active Projects

  • Marketing tech stack optimization
  • Sales and pipeline development strategy
  • Dashboard and reporting framework build
  • Outbound scale
  • New geography and vertical expansion
  • Monetization data models
  • Pilot deal baselining
  • Pricing tests and experiments
  • Upselling initiatives
  • Lead lifecycle process implementation

Hiring Activity

Accelerating30 roles · 15 in 30d

Department

Sales
11
Engineering
4
HR
3
Product
3
Data
2
Marketing
2
Support
2
Customer-Success
1

Seniority

Mid
10
Senior
6
Junior
4
Lead
4
Manager
4
Director
1
VP
1
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About ROLLER

ROLLER builds a modular operations platform for leisure and attractions businesses — theme parks, water parks, entertainment venues, and similar venues. The product spans ticketing, point-of-sale, integrated payments, CRM, memberships, gift cards, waivers, self-serve kiosks, and RFID wallets. Founded in 2010 and based in Austin, Texas, the company operates across the United States, United Kingdom, and Australia. The platform is designed to help venues improve operations, grow revenue, and enhance guest experience across the full customer lifecycle.

HeadquartersAustin, Texas
Company Size201–500 employees
Founded2010
Hiring MarketsUnited States, United Kingdom, Australia

Frequently Asked Questions

What tech stack does ROLLER use?

ROLLER runs on C#/.NET and Angular for the application layer, GCP (Cloud Run, BigQuery, Cloud Composer) and AWS for infrastructure, Snowflake for data warehousing, dbt for transformation, and Salesforce + HubSpot for CRM. Security tools include Wiz and CrowdStrike.

What is ROLLER working on?

Active projects include monetization data models, pricing tests and experiments, upselling initiatives, outbound scale, new geography and vertical expansion, and lead lifecycle process implementation.

How this profile is built

ROLLER's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.