Pura sells connected home fragrance devices controlled from a smartphone app, backed by a cloud platform running Kubernetes, ArgoCD, Terraform and Go across AWS and GCP. Overlapping observability tools (Datadog, New Relic, Grafana, Prometheus) and dual paging (PagerDuty, Opsgenie) point to consolidation onto an OpenTelemetry-based stack. Senior-heavy, accelerating hiring adds Security and Marketplace Director roles alongside hardware quality work.
Notable leadership hires: Marketplace Director, Security Director
Pura is a smart fragrance brand founded in 2014 and headquartered in Pleasant Grove, Utah. It sells app-connected diffusers that let consumers adjust scent intensity, set schedules and switch fragrances remotely, alongside partnerships with luxury fragrance brands. The privately held company employs 201–500 people and hires in the United States. Its operations span consumer hardware manufacturing, fragrance development and the cloud software that powers device connectivity.
Pura runs Kubernetes with Helm and ArgoCD, Terraform on AWS and GCP, Go, Python, Node.js and TypeScript services, PostgreSQL, Redis and DynamoDB, plus Grafana, Prometheus, Loki, Tempo and Datadog for observability.
Yes. Hiring is accelerating and engineering is the largest focus, weighted toward senior, staff and director roles, with additional openings in ops, data, product, manufacturing and a Security Director role.
Pura is headquartered in Pleasant Grove, Utah, United States, and currently hires only in the US. The company was founded in 2014 and has 201–500 employees.
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Pura's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.
