Pura Tech Stack

Smart fragrance hardware and app platform with subscription refill model

Retail Pleasant Grove, Utah 201–500 employees Founded 2014 Privately Held

Pura manufactures connected fragrance devices controlled via smartphone app, combining hardware (Bluetooth, NFC, WiFi, bootloader/OTA updates), cloud infrastructure (AWS, Kubernetes, PostgreSQL, DynamoDB), and data pipelines (BigQuery, dbt, Airflow). The tech stack reflects a hardware-meets-SaaS company managing both device reliability and subscription operations. Active hiring across engineering, data, and ops (alongside marketing and sales) signals concurrent focus on backend scaling, supply-chain execution, and inventory optimization—three pain points tied directly to their order-management and retail-expansion roadmap.

Tech Stack 28 technologies

Core StackAWS Docker Kubernetes PostgreSQL Redis DynamoDB GitHub Terraform Go JavaScript TypeScript Jira Confluence Node.js Python dbt Apache Airflow BigQuery Dapr Akka Bluetooth NFC WiFi AWS IoT Core Google Bing SQL GCP

What Pura Is Building

◆Challenges

Scaling backend systems
Reducing supplier-related defects
Maintaining product integrity
Vendor coordination
Improving documentation practices
Scaling supply chain operations
Order management optimization
Inventory allocation efficiency
Expanding retail presence
Improving p&l performance

▲Active Projects

Backend systems scaling
Reliable services for millions of customers
Hardware program execution
End-to-end supply chain operations
Order management system
Inventory allocation system
Innovative merchandising strategy
Scalable in-store displays
Bootloader and fota update process development
Secure cloud communication interface implementation

Hiring Activity

Steady15 roles · 5 in 30d

Department

Engineering

Data

Marketing

Ops

Sales

Legal

Security

Seniority

Senior

Mid

Staff

Director

Notable leadership hires: Creative Director

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About Pura

Pura sells app-controlled fragrance diffusers paired with a subscription refill service, positioned as a premium home-scenting platform. Founded in 2014 and based in Pleasant Grove, Utah, the company operates as a hardware + software + logistics business: they manufacture physical devices, operate a cloud-connected mobile app, manage partnerships with luxury fragrance brands, and handle direct-to-consumer order fulfillment and retail distribution. The 201–500 employee organization is actively scaling backend systems to support millions of customers, while concurrently improving supply-chain resilience and expanding physical retail footprint.

HeadquartersPleasant Grove, Utah

Company Size201–500 employees

Founded2014

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Pura use?

Pura's stack includes AWS (compute/storage), Kubernetes (orchestration), PostgreSQL and DynamoDB (databases), Redis (caching), Go, JavaScript, TypeScript, and Python (services layer), Terraform (IaC), dbt and BigQuery (analytics), and Apache Airflow (data pipelines). Hardware connectivity uses Bluetooth, NFC, WiFi, and AWS IoT Core.

What is Pura working on?

Primary initiatives include backend-systems scaling, hardware bootloader and OTA update processes, end-to-end supply-chain operations, order and inventory-allocation systems, and expanding in-store retail presence. The emphasis on supply-chain and inventory work reflects efforts to reduce defects and improve operational efficiency.