Honey Birdette Tech Stack

Luxury lingerie retailer with 61 boutiques across Australia, US, and UK

Retail Sydney, NSW 201–500 employees Founded 2006 Privately Held

Honey Birdette operates a multi-region luxury lingerie and lifestyle brand with 61 physical boutiques and over 300 team members. The tech stack clusters heavily around commerce (Shopify), personalization (Nosto, Klaviyo), and analytics (Power BI, Tableau, Google Analytics), with Salesforce and HubSpot managing customer relationships—a pattern typical of retail-to-direct brands managing both e-commerce and in-store operations. Active hiring is sales-dominated (52 of 65 open roles), but the project list reveals operational strain: cash-flow modeling, stock optimization, and shrinkage reduction are all competing for focus, suggesting the growth phase is straining back-office maturity.

Tech Stack 13 technologies

Core StackAdobe Illustrator Adobe Photoshop NetSuite Power BI Shopify Google Analytics Klaviyo Salesforce HubSpot Tableau Photoshop Nosto Excel

What Honey Birdette Is Building

◆Challenges

Product shortage
Shrinkage reduction
Controlling store financial losses
Product stock shortages
Optimising cash flow
Streamlining financial processes
Automating key reporting
Friction in the customer journey
Meeting sales expectations
Optimising stock consolidation

▲Active Projects

Design and development of lingerie collections
Prototype fit sessions
Grow clienteling and ig followers outreach
Peak trading period visual merchandising strategies
Boutique events
Ig follower growth
Technical sketches and mood boards
12-month weekly cash flow model
Budget and reforecast process
Clienteling program

Hiring Activity

Steady65 roles · 25 in 30d

Department

Sales

Design

Finance

Marketing

Ops

Operations

Seniority

Junior

Manager

Mid

Senior

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About Honey Birdette

Honey Birdette is a luxury lingerie and lifestyle brand founded in 2006, now owned by the PLBY Group. The brand operates 61 boutiques globally: 50 in Australia, 4 in the United Kingdom, and 4 in the United States, with flagship locations in London's Covent Garden and Los Angeles. The company serves a premium customer base through a mix of physical retail and digital channels, supported by a team of over 300 employees. Current priorities span collection design, clienteling programs, visual merchandising campaigns, and boutique events, alongside operational initiatives to reduce inventory shrinkage, optimize stock levels, and improve financial process efficiency.

HeadquartersSydney, NSW

Company Size201–500 employees

Founded2006

Hiring MarketsAustralia, United States, United Kingdom

Frequently Asked Questions

What is Honey Birdette's tech stack?

Core stack includes Shopify for e-commerce, NetSuite for back-office operations, Salesforce and HubSpot for CRM, Nosto and Klaviyo for customer personalization and email, and Power BI and Tableau for analytics. Adobe Creative Suite (Illustrator, Photoshop) supports design workflows.

Where are Honey Birdette's boutiques located?

61 boutiques globally: 50 in Australia (including Brisbane flagship), 4 in the United Kingdom (including Covent Garden, London), and 4 in the United States (including Westfield Century City, Los Angeles).