Unclaimed Baggage Tech Stack

Retail marketplace for unclaimed airline baggage with e-commerce and physical store

Retail Scottsboro, Alabama 201–500 employees Founded 1970 Privately Held

Unclaimed Baggage operates a unique retail model: buying inventory directly from airlines and selling through a 55,000+ sq ft physical store in Scottsboro, Alabama plus an e-commerce channel powered by Shopify. The tech stack—Shopify, NetSuite, Klaviyo, HubSpot—reflects a retail operation scaling tourism traffic and online sales, but the hiring mix (9 ops, 9 sales, 2 marketing, 1 data, 1 engineering) and pain-point pattern (subscriber quality, inventory accuracy, supply-chain costs, legacy modernization) signal that growth is constrained by fulfillment complexity and fragmented backend systems rather than product innovation.

Tech Stack 18 technologies

Core StackKlaviyo Shopify Mailchimp HubSpot NetSuite React TypeScript Next.js Angular Playwright Word Excel Outlook Microsoft Office Publisher Shopify POS Celigo SuiteScript

What Unclaimed Baggage Is Building

◆Challenges

Subscriber list quality
Conversion rates
Marketing system integration
Maintaining inventory accuracy
Reducing supply chain costs
Improving supply chain performance
Complex multi-subsidiary environment
Optimizing core business processes
Intercompany process integration
Modernizing legacy systems

▲Active Projects

Promote unclaimed baggage as a top rated tourist destination
Lead tourism and community involvement efforts
Conduct retail store tours
Email and sms campaigns
Automated flow optimization
Shopify-klaviyo integration
Automated supply chain system implementation
Integration of solutions into existing processes
Netsuite release management
Shopify integration

Hiring Activity

Decelerating25 roles · 5 in 30d

Department

Ops

Sales

Marketing

Data

Engineering

Seniority

Junior

Mid

Director

Senior

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About Unclaimed Baggage

Unclaimed Baggage is the only retailer in the United States specializing in merchandise from lost airline luggage. Founded in 1970, the company has grown into one of Alabama's largest tourist attractions, drawing over a million visitors annually to its physical location and hosting thousands of new inventory items daily across both in-store and online channels. The business model combines direct relationships with airlines for inventory sourcing with omnichannel retail (physical store and Shopify-powered e-commerce). The company operates a multi-subsidiary structure across retail, tourism, and supply-chain functions, supported by NetSuite for back-office operations.

HeadquartersScottsboro, Alabama

Company Size201–500 employees

Founded1970

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Unclaimed Baggage use?

Primary platforms: Shopify (e-commerce and POS), NetSuite (ERP), Klaviyo (email marketing), HubSpot (CRM), and Mailchimp. Frontend: React, TypeScript, Next.js, Angular. Integrations via Celigo. Testing with Playwright.

What is Unclaimed Baggage working on?

Key initiatives: Shopify-Klaviyo email/SMS automation, supply-chain system implementation, NetSuite release management, inventory accuracy, store tour programs, and tourism marketing. Pain points include subscriber list quality, conversion rates, and legacy system modernization.