echoloc

Omaze Tech Stack

Charity fundraising platform via prize draws and experiential giveaways

Entertainment Providers London 51–200 employees Privately Held

Omaze runs a UK-based prize-draw platform that channels fundraising toward charities, having raised over £100,000,000 for organizations including Teenage Cancer Trust, British Heart Foundation, Age UK, and the RSPCA. The tech stack—TypeScript, Node.js, DynamoDB, Lambda, Salesforce, Braze, Klaviyo, dbt, Snowflake, Tableau—reflects a marketing-analytics-first engineering posture: heavy reliance on customer data platforms and martech, paired with modern serverless infrastructure. Active hiring (21 roles in 30 days, accelerating) is concentrated in marketing (7) and engineering (6), with senior hires dominating the mix, indicating a scaling phase.

Tech Stack 33 technologies

Core StackTypeScript Node.js DynamoDB AWS Lambda OpenAI Zapier n8n NetSuite Braze Klaviyo Intune ThoughtSpot dbt Snowflake Tableau Looker Meta Adobe Salesforce Marketing Cloud Adobe Campaign Optimove Bloomreach HTML AWS API Gateway Google Workspace Jamf Notion SQL Instagram TikTok+3 more

What Omaze Is Building

Challenges

  • Expanding into germany
  • Capturing cross-market customer insights
  • Streamlining winner fulfillment
  • Localizing content for german market
  • Improving financial control
  • Evaluating investment decisions
  • Scaling legal operations
  • Managing risk in fast-growing environment
  • Legal risk mitigation for property and prizes
  • Process improvements automation efficiency initiatives

Active Projects

  • End-to-end winner relationship management for germany
  • Brand tracking
  • Winner-facing moments content capture
  • Journey mapping
  • Prototype and implement automation workflows
  • Drive ai & automation strategy
  • Enable team capabilities
  • Implement uk content playbook for german market
  • Manage marketing copy across channels
  • Rolling sales and marketing plans

Hiring Activity

Accelerating25 roles · 20 in 30d

Department

Marketing
7
Engineering
6
Design
3
Finance
3
Data
2
Legal
2
Ops
2
Support
1

Seniority

Senior
13
Mid
9
Manager
4

Notable leadership hires: Art Director

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About Omaze

Omaze operates a charity-linked prize-draw business serving the UK and expanding into Germany. Winners receive experiential or material prizes (travel, merchandise, property) while entry fees fund partner charities. The company has shipped hundreds of winners and run at least one major property draw (the Million Pound House Draw). Operations span marketing, engineering, design, finance, data, legal, and support. The business runs on AWS infrastructure (Lambda, DynamoDB, API Gateway) backed by a modern data stack (dbt, Snowflake, Tableau, Looker) and integrates deeply with Salesforce, Braze, Klaviyo, and Adobe for customer engagement and campaign management. Leadership and legal teams are actively scaling to manage risk and regulatory requirements across territories.

HeadquartersLondon
Company Size51–200 employees
Hiring MarketsUnited Kingdom, Germany

Frequently Asked Questions

What tech stack does Omaze use?

TypeScript, Node.js, AWS (Lambda, DynamoDB, API Gateway), Salesforce Marketing Cloud, Braze, Klaviyo, dbt, Snowflake, Tableau, Looker, and meta platforms (Meta, Instagram, TikTok).

Where is Omaze expanding geographically?

Omaze is actively entering Germany. Current projects include end-to-end winner relationship management, content localization, and implementation of UK playbooks for the German market.

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