Charity fundraising platform via prize draws and experiential giveaways
Omaze runs a UK-based prize-draw platform that channels fundraising toward charities, having raised over £100,000,000 for organizations including Teenage Cancer Trust, British Heart Foundation, Age UK, and the RSPCA. The tech stack—TypeScript, Node.js, DynamoDB, Lambda, Salesforce, Braze, Klaviyo, dbt, Snowflake, Tableau—reflects a marketing-analytics-first engineering posture: heavy reliance on customer data platforms and martech, paired with modern serverless infrastructure. Active hiring (21 roles in 30 days, accelerating) is concentrated in marketing (7) and engineering (6), with senior hires dominating the mix, indicating a scaling phase.
Notable leadership hires: Art Director
Omaze operates a charity-linked prize-draw business serving the UK and expanding into Germany. Winners receive experiential or material prizes (travel, merchandise, property) while entry fees fund partner charities. The company has shipped hundreds of winners and run at least one major property draw (the Million Pound House Draw). Operations span marketing, engineering, design, finance, data, legal, and support. The business runs on AWS infrastructure (Lambda, DynamoDB, API Gateway) backed by a modern data stack (dbt, Snowflake, Tableau, Looker) and integrates deeply with Salesforce, Braze, Klaviyo, and Adobe for customer engagement and campaign management. Leadership and legal teams are actively scaling to manage risk and regulatory requirements across territories.
TypeScript, Node.js, AWS (Lambda, DynamoDB, API Gateway), Salesforce Marketing Cloud, Braze, Klaviyo, dbt, Snowflake, Tableau, Looker, and meta platforms (Meta, Instagram, TikTok).
Omaze is actively entering Germany. Current projects include end-to-end winner relationship management, content localization, and implementation of UK playbooks for the German market.
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