Nutrafol Tech Stack

Hair wellness brand scaling through direct-to-consumer and salon retail channels

Retail New York, New York 201–500 employees Privately Held

Nutrafol is a science-backed hair wellness company moving from QuickBooks to Microsoft Dynamics 365 as part of a broader ERP transformation—a shift that signals operational maturity and scaling beyond startup tooling. The hiring surge is heavily weighted toward sales (13 roles) and marketing (11 roles) rather than product or engineering, indicating a sales-led growth phase focused on new account acquisition in both retail and salon channels. Active projects span product launches, AI-driven tools, and performance marketing initiatives, while pain points center on balancing brand positioning with direct-response campaigns and managing multi-million-dollar media spend.

Tech Stack 23 technologies

Core StackAzure DevOps Zendesk Salesforce Dynamics 365 QuickBooks Magento Power BI Snowflake Iterable Klaviyo Figma Circana Meta TikTok Dynamics 365 Finance and Operations Microsoft Office Google Workspace Excel SQL Attentive HTML/CSS Adobe

AdoptingMicrosoft Dynamics 365

ReplacingQuickBooks

What Nutrafol Is Building

◆Challenges

Balancing brand equity with performance marketing
Migrating from quickbooks to microsoft dynamics 365
Improving email infrastructure
Meeting annual sales targets
Increasing new account opening
Managing multi-million-dollar media budgets
Identifying novel ingredients with regulatory clearance
Complex customer and process issues
High-priority customer escalation
Identifying whitespace opportunities

▲Active Projects

Sell in new products to existing salons
Ai-driven tools integration
Quickbooks-to-d365 migration phase 1
Phase 1 go-live of erp transformation
Component-based template library development
Launch new salons and retail accounts
Innovation in placements, partnerships, and sponsorships
Support retail segment sales through merchandising and promotional activity
Research and develop customer education resources
A/b and multivariate testing initiatives

Hiring Activity

Accelerating40 roles · 25 in 30d

Department

Sales

Marketing

Product

Support

Ops

Engineering

Finance

Healthcare

Seniority

Senior

Director

Manager

Mid

Junior

Notable leadership hires: Salon Sales Director

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About Nutrafol

Nutrafol manufactures and markets natural, science-backed hair growth supplements and treatments targeting hair thinning through a patented botanical blend. The company operates across two primary distribution channels: direct-to-consumer e-commerce and salon/retail partnerships. The product line includes formulations designed for different hair concerns and demographics. Operations span inventory management (Magento, Snowflake, SQL), customer marketing (Klaviyo, Iterable, Attentive), CRM (Salesforce), and financial systems (migrating from QuickBooks to Dynamics 365 Finance and Operations). The company is headquartered in New York and employs 201–500 people, with all current hiring concentrated in the United States.

HeadquartersNew York, New York

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Nutrafol use?

Nutrafol uses Salesforce for CRM, Magento for e-commerce, Snowflake and SQL for data, Klaviyo and Iterable for email marketing, Attentive for SMS, Azure DevOps for development ops, Power BI for analytics, and Figma for design. The company is migrating from QuickBooks to Microsoft Dynamics 365.

What is Nutrafol working on?

Active projects include launching new salon and retail accounts, selling new products to existing salon partners, integrating AI-driven tools, migrating from QuickBooks to Dynamics 365, developing customer education resources, and running A/B and multivariate testing on performance marketing campaigns.