Company profile

Nutrafol Tech Stack

Direct-to-consumer hair wellness brand with botanical supplements and topicals

Retail New York, New York 201–500 employees Privately Held

Nutrafol sells science-backed hair growth products direct to consumers, running commerce on Shopify, Magento/Adobe Commerce and GraphQL with a heavy retention stack of Klaviyo, Iterable, Attentive and Segment. Back-office runs on Dynamics 365 Finance and Operations, while hiring skews senior and director-level across marketing, R&D and ops, pointing to topicals expansion and inventory planning as active priorities.

Tech Stack 34 technologies

Core StackAzure DevOps Zendesk Salesforce Dynamics 365 QuickBooks Magento Power BI Snowflake Iterable Klaviyo Figma Tableau Mixpanel Expensify Shopify GraphQL Jira AWS Circana Dynamics 365 Finance and Operations Attentive HTML/CSS Adobe Google Analytics 360 Microsoft Dynamics 365 Concur Adobe Commerce Liquid Amazon Ads Segment+3 more

What Nutrafol Is BuildingChallenges and projects from their job posts

◆Challenges

Inventory planning amid supply constraints
Scaling customer acquisition during high growth
Improving ecommerce platform performance
Forecasting risks and opportunities
Managing external research collaborations

▲Active Projects

Expanding topicals and scalp and strand regimens
GraphQL headless storefront and Shopify integration
AI-powered automation of manual workflows
Email lifecycle marketing program
Hair biology research and ingredient discovery
Ecommerce website testing program

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Marketing

Engineering

Ops

Finance

Product

Research

Sales

Seniority

Senior

Director

Manager

Mid

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About Nutrafol

Nutrafol is a New York-based, privately held hair wellness company with 201–500 employees. It develops natural, botanical-based formulas targeting the root causes of hair thinning and sells largely through its own ecommerce channels. The company runs in-house research into hair biology and ingredient discovery alongside product formulation for scalp and strand regimens. Operations span ecommerce, lifecycle marketing, supply and inventory planning, and finance, with hiring concentrated in the United States.

HeadquartersNew York, New York

Company Size201–500 employees

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Nutrafol use?

Nutrafol uses Shopify, Magento/Adobe Commerce, GraphQL, Klaviyo, Iterable, Attentive, Segment, Snowflake, Power BI, Tableau, Salesforce, Zendesk, Dynamics 365 Finance and Operations and AWS.

Is Nutrafol hiring?

Yes, hiring is accelerating, mostly in the United States, with senior and director-level roles across marketing, engineering, operations, research, product, finance and sales.

What is Nutrafol working on?

Projects include an email lifecycle marketing program, scalp and strand regimen formulation, AI-powered workflow automation, GraphQL headless experiences, Shopify integration and hair biology research.

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How this profile is built

Nutrafol's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.