Procurement and AI quality platform for metal manufacturers in India
NowPurchase operates a dual-model business: a SaaS procurement marketplace for metal scrap and alloys paired with MetalCloud, an AI-driven manufacturing optimization platform using computer vision (YOLO, CLIP) for defect detection and shopfloor monitoring. The tech stack reflects a manufacturing-first approach—PyTorch and edge inference (Jetson Nano/Orin) for on-premise quality inspection, paired with Zoho and SAP for back-office operations. Active hiring tilts heavily toward sales (11 roles) and finance (7), while engineering holds steady at 4—a signal that product architecture is stabilizing as the company shifts focus to go-to-market and operational scaling across India.
Notable leadership hires: Project Lead, Cluster Head
NowPurchase provides procurement and production optimization for metal manufacturers, operating across 8 locations in India with over 250 foundry customers. The platform combines a real-time materials marketplace (accessible via WhatsApp for price and stock discovery) with MetalCloud, a SaaS suite that uses AI modules for defect detection, production planning, and quality assurance. The company operates its own scrap processing centers and logistics infrastructure, blending asset-light digital services with asset-heavy operations. Founded in 2017, NowPurchase is privately held with 51–200 employees and is based in Kolkata.
NowPurchase uses YOLOv5, YOLOv8, CLIP, and LLaVA for defect detection and visual inspection, deployed on Jetson Nano and Jetson Orin edge devices for on-premise shopfloor monitoring in MetalCloud.
NowPurchase is adopting and using Zoho (CRM, Books accounting) and SAP for core back-office operations, alongside HubSpot for customer management and Gainsight for success metrics.
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