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NowPurchase Tech Stack

Procurement and AI quality platform for metal manufacturers in India

Technology, Information and Internet Kolkata, West Bengal 51–200 employees Founded 2017 Privately Held

NowPurchase operates a dual-model business: a SaaS procurement marketplace for metal scrap and alloys paired with MetalCloud, an AI-driven manufacturing optimization platform using computer vision (YOLO, CLIP) for defect detection and shopfloor monitoring. The tech stack reflects a manufacturing-first approach—PyTorch and edge inference (Jetson Nano/Orin) for on-premise quality inspection, paired with Zoho and SAP for back-office operations. Active hiring tilts heavily toward sales (11 roles) and finance (7), while engineering holds steady at 4—a signal that product architecture is stabilizing as the company shifts focus to go-to-market and operational scaling across India.

Tech Stack 23 technologies

Core StackPython PyTorch AWS SageMaker CloudWatch SAP HubSpot Gainsight Excel Google Sheets Google Workspace YOLOv5 YOLOv8 YOLO CLIP LLaVA Qwen-VL Jetson Nano Jetson Orin ONNX TensorRT Zoho Zoho Books
AdoptingSAP Zoho

What NowPurchase Is Building

Challenges

  • Meeting sales targets
  • Expanding footprint across india
  • Reducing effort and increasing efficiency
  • Process automation
  • Delivering consistent customer experience
  • Audit readiness
  • Expanding into new markets
  • Scaling project delivery
  • Repeating project implementation inefficiencies
  • Ensuring customers realize value

Active Projects

  • Custom project implementation
  • Onboarding strategy & execution
  • Trial execution of value-added products
  • Scalable production process transfer
  • Sales cycle for metalcloud ai modules
  • Cost-benefit analysis and savings demonstration
  • Configure workflows
  • Financial process automation
  • Expansion strategy for cluster
  • Internal functions build and lead

Hiring Activity

Decelerating30 roles · 8 in 30d

Department

Sales
11
Finance
7
Engineering
4
Ops
2
Data
1
Executive
1
Logistics
1
Product
1

Seniority

Mid
10
Senior
9
Junior
5
Lead
3
Manager
1

Notable leadership hires: Project Lead, Cluster Head

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About NowPurchase

NowPurchase provides procurement and production optimization for metal manufacturers, operating across 8 locations in India with over 250 foundry customers. The platform combines a real-time materials marketplace (accessible via WhatsApp for price and stock discovery) with MetalCloud, a SaaS suite that uses AI modules for defect detection, production planning, and quality assurance. The company operates its own scrap processing centers and logistics infrastructure, blending asset-light digital services with asset-heavy operations. Founded in 2017, NowPurchase is privately held with 51–200 employees and is based in Kolkata.

HeadquartersKolkata, West Bengal
Company Size51–200 employees
Founded2017
Hiring MarketsIndia

Frequently Asked Questions

What AI and computer vision tools does NowPurchase use?

NowPurchase uses YOLOv5, YOLOv8, CLIP, and LLaVA for defect detection and visual inspection, deployed on Jetson Nano and Jetson Orin edge devices for on-premise shopfloor monitoring in MetalCloud.

What ERPs and finance tools does NowPurchase use?

NowPurchase is adopting and using Zoho (CRM, Books accounting) and SAP for core back-office operations, alongside HubSpot for customer management and Gainsight for success metrics.

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