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brightwheel Tech Stack

SaaS + payments platform for early childhood education centers

Education Administration Programs San Francisco, California 201–500 employees Privately Held

Brightwheel serves early education centers (daycares, preschools) with a combined SaaS and payments offering. The tech stack reveals an operationally mature, sales-driven organization: heavy Salesforce/HubSpot/Outreach footprint paired with modern data infrastructure (SQL, dbt, Tableau). Active projects around LLM pipelines, pricing redesign, and data acquisition at scale suggest the company is moving beyond transactional SaaS into AI-powered insights and deeper customer analytics—a shift supported by hiring across data, engineering, and sales roles.

Tech Stack 15 technologies

Core StackSalesforce Apex HubSpot Gong Zoom dbt Tableau ChiliPiper Outreach Claude Excel Google Sheets SQL Chili Piper

What brightwheel Is Building

◆Challenges

Technical challenges during onboarding
Improving team velocity
Manual work processes
Optimizing gtm tech stack
Improving sales onboarding funnels
Improving conversion and retention
Scaling data pipelines for billions of records
Integrating diverse data sources
Consolidating systems landscape
Underserved by modern technology

▲Active Projects

Integration scaling across chilipiper, hubspot, outreach, gong
Data acquisition and integration architecture
Production llm pipelines
Ai tooling adoption across systems team
Pricing strategy redesign
New product launch
Sales onboarding funnel improvement
Customer onboarding and activation
Customer-facing analytics and ai-powered insights
Dashboards and reports in sigma

Hiring Activity

Steady40 roles · 15 in 30d

Department

Sales

11

Engineering

9

Data

7

Ops

4

Support

4

Product

2

Design

1

Finance

1

Seniority

Mid

10

Senior

10

Staff

7

Manager

5

Director

4

Principal

3

Junior

2

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About brightwheel

Brightwheel is a SaaS platform designed for early education operators, combining enrollment management, staff-to-parent communication, photo sharing, attendance tracking, and integrated payments. The product spans three user personas: teachers (daily assessment and communication tools), administrators (business operations and reporting), and parents (real-time visibility into child activities). The company operates across North America and the Philippines, with offices in San Francisco. At 201–500 employees, Brightwheel maintains a sales-led go-to-market alongside product-driven adoption in a $100B+ addressable market.

HeadquartersSan Francisco, California

Company Size201–500 employees

Hiring MarketsPhilippines, United States, Pakistan, Argentina, Mexico, Brazil, Honduras

Frequently Asked Questions

What is Brightwheel's tech stack?

Salesforce, HubSpot, Outreach, Gong, Tableau, dbt, SQL, and ChiliPiper form the core. They also use Claude and Google Sheets. Recent focus includes LLM pipelines and Sigma for dashboards.

Where is Brightwheel headquartered?

San Francisco, California. The company employs 201–500 people and operates globally with hiring teams in the US, Philippines, Pakistan, Argentina, Mexico, Brazil, and Honduras.

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