Muck Rack Tech Stack

AI-powered media monitoring and PR workflow platform

Software Development Miami, Florida 201–500 employees Founded 2009 Privately Held

Muck Rack operates a media monitoring and PR communications platform using a modern Python + Django + FastAPI backend on Kafka/Kinesis event streaming, with Elasticsearch and PostgreSQL for search and data persistence. The hiring mix—dominated by sales (3) and product (2) roles, with only 1 active engineering opening—signals a sales-led, product-mature phase rather than engineering expansion. Current pain points cluster around mid-market customer acquisition, onboarding velocity, and churn reduction, reflecting pressure to scale revenue in a competitive segment.

Tech Stack 20 technologies

Core StackSalesforce Slack Gong Asana Python Django FastAPI Flask Kafka gRPC MySQL PostgreSQL Elasticsearch Google Drive LinkedIn Sales Navigator Outreach Google Workspace Kinesis Protocol Buffers OpenSearch

What Muck Rack Is Building

◆Challenges

High volume of customer cases
Time to close
Equitable compensation
Competitive benefits
Aligning rewards with business goals
Winning new customers in mid-market
Pipeline health and forecast accuracy
Achieving ambitious sales goals
Reducing customer churn during onboarding
Improving time-to-value for customers

▲Active Projects

Customer onboarding
Renewal management
Escalation handling
Compensation benchmarking
Benefits administration
Total rewards analytics
Onboarding experiences
Configure monitoring inputs
Feature development and maintenance projects
Product roadmap visibility system

Hiring Activity

Accelerating10 roles · 6 in 30d

Department

Sales

Product

Support

Engineering

Finance

Marketing

Seniority

Mid

Manager

Senior

Junior

Lead

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About Muck Rack

Muck Rack is a Miami-headquartered communications platform for public relations, media relations, and reputation management. Founded in 2009, the company serves thousands of organizations and journalists, combining media monitoring, social listening, AI-driven insights (including Generative Engine Optimization analysis), and analyst advisory. The platform addresses the full PR workflow: media outreach, reputation monitoring, brand impact measurement, and internal communications. With 201–500 employees and teams in the United States, Ireland, and Bulgaria, Muck Rack operates in a competitive space where customer retention and mid-market expansion remain operational priorities.

HeadquartersMiami, Florida

Company Size201–500 employees

Founded2009

Hiring MarketsUnited States, Ireland, Bulgaria

Frequently Asked Questions

What tech stack does Muck Rack use?

Muck Rack's backend runs on Python, Django, and FastAPI with Kafka and AWS Kinesis for event streaming. Data storage uses PostgreSQL and MySQL; search relies on Elasticsearch and OpenSearch. Sales and CRM integration via Salesforce and Outreach; team communication via Slack and Google Workspace.

Where is Muck Rack headquartered and how large is it?

Muck Rack is headquartered in Miami, Florida, and has 201–500 employees. The company was founded in 2009 and is privately held.