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mrge Tech Stack

Commerce advertising platform connecting publishers, advertisers, and networks globally

Advertising Services Hamburg, HH 51–200 employees Founded 2021 Public Company

mrge operates a marketplace for commerce advertising across 160+ countries, integrating five acquired platforms (digidip, MaxBounty, shopping24, SourceKnowledge, Yieldkit) into a single network. The tech stack reveals a maturing infrastructure play: PHP/Symfony backend with React frontend, multi-cloud data warehousing (Snowflake, BigQuery, Databricks), and orchestration via Kubernetes and Terraform. Active hiring spans engineering, sales, and analytics roles in steady cadence, while current projects focus on campaign optimization, tracking implementation, and cross-entity commercial strategy—suggesting post-acquisition integration and operational consolidation remain primary focus areas.

Tech Stack 37 technologies

What mrge Is Building

Challenges

  • Audit readiness
  • Statutory reporting
  • Optimizing ad campaigns
  • Reactivating former customers
  • Implementing tracking
  • Scalable growth across multiple entities
  • Inconsistent data across bi tools
  • Inefficient incentive frameworks
  • Expanding advertiser base
  • Identifying new business areas

Active Projects

  • Ad campaign optimization
  • Customer reactivation
  • Tracking implementation
  • Implement commercial strategy across business units
  • Improve salesforce workflows and kpi reporting
  • Build reliable dashboards across bi tools
  • New potential business areas development

Hiring Activity

Steady20 roles · 7 in 30d

Department

Engineering
5
Sales
4
Marketing
3
Ops
3
Finance
2
Data
1

Seniority

Mid
8
Senior
6
Intern
3
Lead
1
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About mrge

mrge is a Hamburg-based commerce advertising platform founded in 2021, now connecting over 5,500 publishers, 80,000 advertisers, and 200 networks. The company is majority-owned by private equity group Waterland and operates offices in Hamburg and Berlin (Germany) plus Montreal and Ottawa (Canada) with approximately 160 employees. The platform combines publisher monetization, affiliate marketing, product recommendation, and programmatic advertising capabilities. mrge serves publishers looking to monetize content, advertisers seeking performance-driven placements, and networks managing multi-partner distribution. The business model is transaction-based across multiple geographic markets with varying compliance requirements.

HeadquartersHamburg, HH
Company Size51–200 employees
Founded2021
Hiring MarketsCanada, Germany

Frequently Asked Questions

What tech stack does mrge use?

Backend: PHP, Symfony. Frontend: React, TypeScript. Data: Snowflake, BigQuery, Databricks, dbt. Infrastructure: AWS (ECS, EKS, Aurora, CloudFormation), Kubernetes, Docker, Terraform. Analytics: Tableau, Power BI, Looker. CRM: Salesforce.

Where is mrge headquartered?

Hamburg, Germany. The company also operates engineering and product offices in Berlin (Germany) and Montreal and Ottawa (Canada).

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