mrge operates a marketplace for commerce advertising across 160+ countries, integrating five acquired platforms (digidip, MaxBounty, shopping24, SourceKnowledge, Yieldkit) into a single network. The tech stack reveals a maturing infrastructure play: PHP/Symfony backend with React frontend, multi-cloud data warehousing (Snowflake, BigQuery, Databricks), and orchestration via Kubernetes and Terraform. Active hiring spans engineering, sales, and analytics roles in steady cadence, while current projects focus on campaign optimization, tracking implementation, and cross-entity commercial strategy—suggesting post-acquisition integration and operational consolidation remain primary focus areas.
mrge is a Hamburg-based commerce advertising platform founded in 2021, now connecting over 5,500 publishers, 80,000 advertisers, and 200 networks. The company is majority-owned by private equity group Waterland and operates offices in Hamburg and Berlin (Germany) plus Montreal and Ottawa (Canada) with approximately 160 employees. The platform combines publisher monetization, affiliate marketing, product recommendation, and programmatic advertising capabilities. mrge serves publishers looking to monetize content, advertisers seeking performance-driven placements, and networks managing multi-partner distribution. The business model is transaction-based across multiple geographic markets with varying compliance requirements.
Backend: PHP, Symfony. Frontend: React, TypeScript. Data: Snowflake, BigQuery, Databricks, dbt. Infrastructure: AWS (ECS, EKS, Aurora, CloudFormation), Kubernetes, Docker, Terraform. Analytics: Tableau, Power BI, Looker. CRM: Salesforce.
Hamburg, Germany. The company also operates engineering and product offices in Berlin (Germany) and Montreal and Ottawa (Canada).
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