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Modash Tech Stack

Influencer marketing platform for Shopify brands with creator search and data infrastructure

Software Development Tallinn, Tallinn 51–200 employees Founded 2018 Partnership

Modash operates a creator discovery and search platform indexing 400M+ influencer profiles, built on a data-heavy stack (Elasticsearch, Milvus, PySpark, Airflow, SageMaker) that signals serious ML and vector-search capabilities. Active hiring skews 10 of 18 roles toward data and senior-level positions, reflecting internal focus on scaling search latency, embedding generation, and turning unstructured social data into structured insights—all documented pain points. The platform integrates deeply with Shopify and has shifted from discovery toward API-first positioning and pricing expansion.

Tech Stack 38 technologies

Core StackVue Node.js TypeScript AWS Pulumi MongoDB DynamoDB Shopify Python PySpark Apache Airflow Elasticsearch Apache Iceberg SageMaker AWS Glue AWS Lambda Iceberg PostgreSQL Slack Pinia Linear Notion Vitally GCP Milvus Kinesis AWS ECS Aurora AWS EMR Athena+8 more

What Modash Is Building

Challenges

  • Turning messy public data into consistent insights
  • Scaling data systems end-to-end
  • Scaling creator partnerships
  • Improving creator discovery
  • Scaling search accuracy and speed
  • Handling massive data volumes
  • Low latency for millions of requests
  • Disconnected api team
  • Scaling engineering org
  • Doubling team size

Active Projects

  • Creating an understanding of the creators location, age, and interests at scale
  • Creating systems to extract collaborations between creators and brands from raw social data
  • Shaping the future of ai-assisted search, exploring how llms and embeddings can enhance search and recommendations
  • Creator discovery and management platform
  • Creator search engine indexing 400m+ influencer profiles
  • Generating embeddings from images, videos, text, and audio at massive scale
  • Designing indexing and querying pipelines to serve millions of requests with low latency
  • Api customer journey
  • Pipeline pricing expansion motion
  • Engineering org for €30m arr

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Data
10
Engineering
5
Sales
2
Support
1

Seniority

Senior
12
Lead
3
Director
1
Manager
1
Mid
1
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About Modash

Modash provides an end-to-end influencer marketing platform for Shopify brands, combining creator search, discovery, and campaign management. The core product indexes over 400 million influencer profiles and enables brands to search, filter, and manage creator partnerships at scale. Internally, the company operates a substantial data and ML infrastructure built on AWS (Kinesis, Lambda, EMR, Glue, Athena, SageMaker), vector databases (Milvus), and processing pipelines (PySpark, Airflow) to extract collaborations from raw social data and generate multi-modal embeddings. Founded in 2018 and based in Tallinn, Estonia, the company employs 51–200 people and is actively expanding engineering, data, and sales capacity across Estonia, Portugal, Canada, Spain, Romania, and the UK.

HeadquartersTallinn, Tallinn
Company Size51–200 employees
Founded2018
Hiring MarketsEstonia, Portugal, Canada, Spain, Romania, United Kingdom

Frequently Asked Questions

What tech stack does Modash use?

Frontend: Vue and Pinia. Backend: Node.js and TypeScript on AWS (Lambda, ECS, Kinesis). Data: PySpark, Apache Airflow, Elasticsearch, Milvus, SageMaker, Glue, Athena, EMR. Storage: MongoDB, DynamoDB, PostgreSQL, Aurora, Apache Iceberg. Also uses Shopify and GCP.

What is Modash working on?

Creator search engine indexing 400M+ profiles, multi-modal embeddings from images/video/text/audio, AI-assisted search with LLMs, low-latency indexing and querying pipelines, collaboration extraction from social data, API-first customer journey, and org scaling toward €30M ARR.

How this profile is built

Modash's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.