LawnStarter Tech Stack

Marketplace platform for outdoor home services across 3,000+ US cities

Software Development Austin, TX 201–500 employees Founded 2013 Privately Held

LawnStarter operates a two-sided marketplace for lawn care and landscaping, now pivoting toward multi-service expansion and AI-native operations. The tech stack spans React/Node.js on AWS with PostgreSQL/MySQL, but hiring velocity is concentrated in marketing (17 open roles) and engineering (10), signaling a shift from supply-side optimization toward demand generation and AI visibility/agent quality — two of their top pain points. The Webflow projects and creative testing framework suggest a consumer-brand build-out distinct from the core marketplace engine.

Tech Stack 41 technologies

Core StackWorkable Cursor JavaScript Zendesk PHP Laravel React React Native Vue AWS AWS Lambda Redshift TypeScript Node.js Kubernetes Terraform MySQL PostgreSQL Perplexity Google AI LinkedIn Recruiter Codex Webflow CRM VoIP AWS ECS AWS EKS Aurora GCP Azure+10 more

AdoptingHulu

What LawnStarter Is Building

◆Challenges

Adapting to ai-powered search
Scaling seo across multiple brands
Replacing traditional seo with ai
Abstracting product into multi-service platform
Judging pro quality across services
Pricing services by location
Lack of dedicated paid social owner
Scaling paid social channel
Labor-team model
Ai agent quality

▲Active Projects

Creative testing framework for audience and funnel experiments
Webflow design system for multiple brands
Ai visibility tracking
Content pruning
Expert sourcing strategy
Open new verticals
Agent-native direction
Multi-service strategy
Full-funnel acquisition campaigns for homeowners and service providers across meta, tiktok, and youtube
Home gnome webflow build

Hiring Activity

Accelerating45 roles · 45 in 30d

Department

Marketing

Engineering

Product

Sales

Support

Design

Seniority

Director

Staff

Senior

Mid

Junior

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About LawnStarter

LawnStarter is a marketplace connecting homeowners and service providers for outdoor home services, operating across more than 3,000 cities in the United States. The company serves both consumers ordering services and a provider network, maintaining high retention on both sides. Founded in 2013 and headquartered in Austin, LawnStarter employs 201–500 people and is privately held after raising over $35M in funding. Current priorities include expanding into new service verticals beyond lawn care, scaling paid social channels, and adapting its platform to AI-powered search and agent-quality assessment.

HeadquartersAustin, TX

Company Size201–500 employees

Founded2013

Hiring MarketsUnited States, Philippines, Brazil, South Africa

Frequently Asked Questions

What is LawnStarter's tech stack?

LawnStarter uses React, React Native, and Vue on the frontend; Node.js, PHP, and Laravel on the backend; AWS (Lambda, ECS, EKS, Aurora, Redshift) and GCP for infrastructure; PostgreSQL and MySQL for databases; and Kubernetes and Terraform for orchestration.

Where does LawnStarter hire?

LawnStarter posts roles in the United States, Philippines, Brazil, and South Africa, with majority hiring concentrated in the US and distributed roles in Asia, Latin America, and Africa.

How this profile is built

LawnStarter's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.