Addressable TV advertising platform unifying distributors, programmers, and data providers
INVIDI operates a suite of addressable advertising products for premium video—Conexus, Edge, and Pulse—built on a polyglot stack spanning iOS (Swift, AVFoundation, Kotlin), backend services (Java, Dropwizard, Kafka), and cloud infrastructure (GCP, AWS, Kubernetes, Bigtable). The engineering-focused hiring mix and active project list (HLS integration, iOS app development, ad server optimization, real-time reporting) reveal heavy investment in native mobile and video delivery, while pain points around legacy system revamp and platform robustness suggest ongoing modernization.
INVIDI is an ad-tech company founded in 2003, headquartered in Princeton, New Jersey, serving television operators, programmers, and premium publishers. The platform delivers household-level addressable advertising across linear TV, OTT, and digital channels—allowing operators to target viewers with online-like precision while preserving privacy. Core products include Conexus (for programmers targeting across distributor footprints), Edge (cross-platform ad delivery for distributors), and Pulse (a sell-side solution for broadcasters and publishers). The company maintains a 201–500-person operation with steady hiring, concentrated in engineering roles.
INVIDI uses Swift and AVFoundation for iOS, Java and Dropwizard for backend services, Kafka for streaming, and runs infrastructure on both GCP (Kubernetes, Bigtable, Cloud SQL, Pub/Sub) and AWS. Monitoring and observability rely on Prometheus, Grafana, and Datadog.
Active projects include a unified video ad-tech platform, native iOS application development with HLS integration, ad server platform and optimization, GKE cluster optimization, and real-time reporting and forecasting capabilities for digital campaigns.
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