Addressable advertising platform for premium video across broadcast, cable, and streaming
INVIDI operates an ad-tech platform purpose-built for television and premium video distributors, programmers, and broadcasters. The stack reveals a multi-platform, low-latency architecture: native SDKs for iOS, Android, WebOS, and Tizen; server-side event streaming (Kafka, Pub/Sub) backed by GCP and AWS; and deployment infrastructure (Kubernetes, Terraform). Current hiring is heavily senior-focused (5 of 7 roles) split evenly between engineering and sales, with notable Head of Revenue and Head of Sales placements — signaling an aggressive pivot toward building out revenue operations and a direct sales organization.
Notable leadership hires: Head of Revenue, Head of Sales
INVIDI provides addressable advertising technology for cable operators, programmers, and premium video distributors. The platform enables targeted ad delivery across linear TV, CTV, and streaming footprints while preserving viewer privacy through household data matching. Core products include INVIDI Conexus (for programmers delivering ads across distributor networks), INVIDI Edge (cross-platform addressable advertising for distributors and programmers), and INVIDI Pulse (sell-side ad serving and programmatic for broadcasters and publishers). The company is actively addressing low-latency streaming, legacy system revamps, and global connectivity optimization — operational challenges that align with its multi-region deployment across GCP, AWS, and Azure.
Swift, Kotlin, Java on mobile; Kafka and Pub/Sub for event streaming; GCP, AWS, Azure for cloud; Kubernetes and Terraform for deployment; Prometheus, Grafana, Datadog for observability.
Princeton, New Jersey. The company was founded in 2003 and is privately held with 201–500 employees.
INVIDI Technologies Corporation's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.