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4C Insights (part of Innovid by Mediaocean) Tech Stack

Social ad intelligence platform now integrated into Innovid's ad-tech stack

Advertising Services New York, NY 51–200 employees Founded 2012 Privately Held
innovid.com LinkedIn

4C Insights operates within Innovid by Mediaocean's ad-tech ecosystem, focusing on social media analytics and campaign measurement. The tech stack reveals a heavy emphasis on generative AI infrastructure—RAG, GraphRAG, LoRA, QLoRA paired with OpenAI, Anthropic, and Gemini—suggesting a shift toward AI-driven workflow automation in ad operations. Active projects center on autonomous agents and RAG systems for social ad workflows, while hiring acceleration across engineering, product, and sales leadership indicates Innovid is scaling the platform beyond its original analytics roots.

Tech Stack 37 technologies

Core StackSalesforce RAG OpenAI Anthropic JavaScript Java Scala Python TypeScript AWS Node.js Express React GraphQL Mediaocean Flashtalking GraphRAG LoRA QLoRA RAGAS DeepEval LangGraph Gemini Snapchat Pinterest HTML5 Charles Fiddler Chrome DevTools Azure+3 more

What 4C Insights (part of Innovid by Mediaocean) Is Building

◆Challenges

  • Skill gaps in sales
  • Revenue efficiency
  • Commercial performance improvement
  • Improving advertiser efficiency and performance
  • Complex multi-quarter initiatives
  • Transforming social ad workflows
  • Client renewal process
  • Billing risks
  • Campaign scope shifts
  • Securing new accounts

▲Active Projects

  • Structured onboarding programs
  • Role-specific competency frameworks
  • Continuous learning culture
  • Enterprise-scale rag/graphrag system
  • Autonomous agentic workflow
  • Generative ai application
  • Product strategy for social ads product area
  • Creative production and trafficking capabilities
  • Ai integration into social ad workflows
  • Account expansion

Hiring Activity

Accelerating15 roles · 15 in 30d

Department

Engineering
4
Product
3
Sales
3
Support
2
Data
1
HR
1
Operations
1

Seniority

Senior
7
Director
5
Mid
3

Notable leadership hires: Revenue Enablement Director, Sales Director, Client Success Director

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About 4C Insights (part of Innovid by Mediaocean)

4C Insights is a social media intelligence and ad-measurement platform acquired by Innovid (itself part of Mediaocean). The company provides analytics, targeting, and measurement capabilities for social advertising campaigns across platforms including Snapchat and Pinterest. Based in New York with 51–200 employees, 4C operates as an integrated component within Mediaocean's broader ad-tech suite, which includes Flashtalking for ad serving and traffic management. Current focus areas include enterprise-scale RAG systems, workflow automation for social ad operations, and improved advertiser performance measurement—addressing long-standing pain points around campaign efficiency and client renewal cycles.

HeadquartersNew York, NY
Company Size51–200 employees
Founded2012
Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does 4C Insights use?

4C runs on Mediaocean and Flashtalking for ad operations, Salesforce for CRM, plus a modern AI stack: OpenAI, Anthropic, Gemini, RAG, GraphRAG, LangGraph for generative AI workflows. Backend includes AWS, Python, Java, Scala, Node.js, React, and GraphQL.

What is 4C Insights working on?

Enterprise-scale RAG/GraphRAG systems, autonomous AI agents, generative AI applications, and AI integration into social ad workflows. Projects also include product strategy for social ads, creative trafficking, structured onboarding, and account expansion initiatives.

How this profile is built

4C Insights (part of Innovid by Mediaocean)'s technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.