Open Partners Tech Stack

Performance marketing agency with integrated data and creative capabilities

Advertising Services Manchester, England 51–200 employees Founded 2017 Privately Held

Open Partners operates as a full-service performance marketing agency built around three interconnected functions: media buying, creative production, and data analytics. The tech stack leans heavily on Google's advertising and analytics ecosystem (Tag Manager, Analytics 4, BigQuery, DV360) alongside major social platforms and AWS/GCP infrastructure. Active projects center on server-side tracking implementation, media mix modeling, and unified measurement — a pattern revealing internal focus on closing data gaps and improving attribution accuracy, directly tied to their stated pain points around tracking gaps and data discrepancies.

Tech Stack 29 technologies

Core StackBigQuery Python AWS Google Analytics GitHub Google Tag Manager Google Analytics 4 TikTok Instagram Meta YouTube Cision DV360 Amazon DSP Google Sheets Excel Google Slides PowerPoint SQL Azure GCP ChatGPT Google AI Google Search Console SEMrush R X LinkedIn Snapchat

AdoptingGoogle Tag Manager

What Open Partners Is Building

◆Challenges

Tracking gaps
Data discrepancies
Broken tags
Privacy compliance
Scaling pr activity
Growing new business
High volume creative workflow
Rush job turnaround
Inefficient brief management
Data feed downtime

▲Active Projects

Advanced tracking framework deployment
Server-side gtm implementation
Effectiveness roadmaps
Rise strategies
Annual plans and business reviews
Unified measurement platform
Media mix models
Consent mode compliance configuration
Technical audit process
Server-side gtm setup

Hiring Activity

Decelerating15 roles · 4 in 30d

Department

Data

Marketing

Sales

Design

Ops

Seniority

Mid

Senior

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About Open Partners

Open Partners, founded in 2017 and based in Manchester, serves as a performance marketing agency for international advertisers. The firm operates across three core service lines: media buying (managing spend across TikTok, Meta, YouTube, LinkedIn, and programmatic platforms), creative production, and data analytics. They work with over 50 clients on marketing transformation initiatives. The organization spans approximately 51–200 employees with hiring activity concentrated in data and marketing roles, supplemented by smaller teams in sales, design, and operations. Active recruitment spans the United Kingdom, Australia, the United States, and Canada.

HeadquartersManchester, England

Company Size51–200 employees

Founded2017

Hiring MarketsUnited Kingdom, Australia, United States, Canada

Frequently Asked Questions

What tech stack does Open Partners use?

Core tools: Google Tag Manager, Analytics 4, BigQuery, DV360, and major social platforms (TikTok, Meta, YouTube, LinkedIn, X). Analytics and optimization: SEMrush, Google Search Console, R, Python, SQL. Infrastructure: AWS, Azure, GCP. Design and collaboration: Google Slides, PowerPoint, GitHub.

What is Open Partners working on?

Server-side Google Tag Manager implementation, unified measurement platforms, media mix modeling, consent mode compliance configuration, and technical audit processes. Focus areas reflect internal efforts to resolve tracking gaps and data discrepancies cited as primary pain points.