Open Partners Tech Stack
Performance marketing agency integrating media, data, and creative
Open Partners operates a full-service performance marketing agency spanning paid search, social, and programmatic media, underpinned by Google Cloud (BigQuery, GA4, DV360), Amazon, and Microsoft ad platforms. The pain-point list reveals a maturing operation: they're wrestling with scaling proprietary social models, measurement gaps, and budget forecasting—typical friction for agencies automating workflows and moving from labor-intensive services toward more repeatable, data-driven delivery. The hiring velocity (7 roles in 30 days, mostly senior marketing roles) and active project slate (content engine, social accelerator, automation) suggest they're building internal IP to reduce margin pressure.
Tech Stack 23 technologies
What Open Partners Is Building
◆Challenges
- Scaling proprietary social model
- Protecting human-to-human reputation
- Proving uplift hypothesis
- Capturing warm leads
- Removing friction from search roadmap
- Accurate budget management
- Lack of marketing effectiveness measurement
- Inconsistent investment planning
- Forecasting accuracy
- Client relationship management
▲Active Projects
- Paid search product development
- Central content engine
- Social accelerator pilot programme
- High-impact pilot for a travel client
- Month 6 stress test audit
- Open partners search capability
- Advanced automation
- Alpha partners partnership development
- Centralised investment planning system implementation
- Effectiveness roadmaps