Media agency blending creative strategy with data-driven buying across all channels
Noble People operates as a full-service media agency executing campaigns across digital, broadcast, social, and out-of-home channels. The stack reveals a measurement-heavy organization: Google Analytics 4, BigQuery, Looker Studio, and specialized connectors (Improvado, Supermetrics) dominate their analytics layer, while ChatGPT and GitHub Copilot signal emerging AI adoption. The hiring mix is heavily weighted toward marketing (18 roles), with active projects spanning ABM, B2B lead gen, and campaign automation—indicating a push to scale programmatic efficiency while maintaining the creative-plus-analytics positioning the company was built on.
Notable leadership hires: Director, Media Director, Associate Media Director, Account Director
Noble People is a media agency founded in 2010 and based in New York. The company advises clients on marketing budget allocation across all channels—digital, search, broadcast TV, podcasts, out-of-home, social, and traditional—while negotiating publisher and platform partnerships. They work across packaged goods, fintech, travel, B2B, food delivery, and entertainment verticals. The core positioning pairs creative media strategy with business analytics and marketing science, positioning them as an alternative to pure creative or pure performance shops. With 51–200 employees, the organization is actively hiring, primarily in marketing and client-facing roles.
Noble People executes across digital, search, broadcast TV, podcasts, out-of-home, social media (Meta, LinkedIn, X, TikTok, Snapchat), YouTube, and traditional channels, with current focus on B2B paid social and ABM programs.
Google Analytics 4, BigQuery, Adobe Analytics, Looker Studio, and third-party connectors (Improvado, Supermetrics) form their measurement stack, complemented by Salesforce and HubSpot for campaign and pipeline tracking.
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