Company profile

Impel Tech Stack

AI operating system for automotive dealers and OEMs

Software Development New York, NY 201–500 employees Founded 2014 Privately Held

Impel builds AI software for automotive retail, covering sales, service, chat and digital merchandising across the dealer customer journey. Its stack pairs Python, PyTorch and LangSmith with Swift, Kotlin and Core ML, pointing to LLM-based conversational agents plus on-device vision for mobile vehicle capture. Hiring is accelerating and sales-led, backed by Gong, Salesforce and Gainsight, while job posts emphasize improving AI understanding and simplifying dealership workflows.

Tech Stack 38 technologies

Core StackAWS Python Figma Gong Salesforce Swift Kotlin PyTorch JavaScript Gainsight Slack DynamoDB CloudWatch ZoomInfo .NET C# Selenium Playwright AWS RDS Jenkins GitLab Google Analytics NetSuite LangSmith Core ML Sage Reqnroll SpecFlow pytest Cucumber+6 more

What Impel Is BuildingChallenges and projects from their job posts

◆Challenges

Simplifying complex dealership workflows
Improving AI understanding of customer conversations
Data platform integration
Improving customer engagement and funnel conversion
Enabling rapid experimentation

▲Active Projects

AI conversational chatbot for customer interactions
Service advisor workflow tools
Shopper merchandising and Impel Capture
Content engine development
Product launch and adoption programs
Full-funnel marketing campaigns

Hiring Activity

Accelerating10 roles · 7 in 30d

Department

Sales

Engineering

Design

Marketing

Product

Support

Seniority

Mid

Manager

Senior

Junior

Lead

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About Impel

Impel is a New York-based, privately held software company founded in 2014 that develops an AI operating system for automotive retailers and OEMs. Its product areas include sales AI, service AI, chat AI, customer lifecycle management and digital merchandising, including 360-degree vehicle walkarounds. The company employs between 201 and 500 people. It currently hires in the United States and Georgia across sales, engineering, design, marketing, product and support.

HeadquartersNew York, NY

Company Size201–500 employees

Founded2014

Hiring MarketsGeorgia, United States

Frequently Asked Questions

What tech stack does Impel use?

Impel runs on AWS (DynamoDB, RDS, CloudWatch) with Python, PyTorch and LangSmith for AI work, Swift, Kotlin and Core ML for mobile, .NET/C# services, and Jenkins and GitLab for CI/CD.

Is Impel hiring?

Yes. Hiring is accelerating and weighted toward sales, with additional openings in engineering, design, marketing, product and support across the United States and Georgia.

What is Impel working on?

Job posts point to AI-driven customer interactions, conversational chatbot applications, service advisor workflows, shopper merchandising, the Impel Capture product and a content engine.

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How this profile is built

Impel's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.