ICICI Lombard Tech Stack
General insurance platform with 37.6M policies, scaling agent distribution and digital channels
ICICI Lombard is a major private-sector general insurer in India with over 2 decades of operating history, 328 branches, and 37.6 million policies issued. The hiring and project mix reveals a sales-led, agent-network-focused growth strategy: 78% of active roles are in sales and support, with concurrent investments in agent recruitment, training, and retention alongside multi-channel digital marketing campaigns. The tech stack (Google Ads, Meta, LinkedIn Ads, Analytics 4) and pain-point log (scaling distribution, agent attrition, coordinating underwriting/claims) point to operational friction between rapid agent-channel expansion and back-office coordination.
Tech Stack 12 technologies
What ICICI Lombard Is Building
◆Challenges
- Expanding distribution channel
- Licensing and activation tracking
- Recruiting and training agents
- Coordinating with underwriting and claims
- Agent recruitment and retention
- Acquiring new health agents
- Agent training
- High attrition
- Scaling digital marketing
- Solving operational issues
▲Active Projects
- Developing distribution channel of agents
- Agent recruitment and training
- New risk management vas solutions for engineering & construction
- Advanced loss of profit covers impact assessment
- Construction risk safety management implementation
- A/b testing and innovation
- Multi-channel ppc campaign launch
- Influencer marketing campaigns
- Paid marketing across display, social, and programmatic channels
- Affiliate program scaling
