Pinnacle Pet UK Tech Stack

Pet insurance platform serving UK market via partner brands and direct channels

Insurance London 51–200 employees Privately Held

Pinnacle Pet UK operates a multi-brand pet insurance business across the UK, anchored by partnerships with Sainsbury's Bank, RSPCA, PDSA, Argos, and Post Office alongside owned brands Everypaw and Pet Protect. The tech stack is heavily weighted toward Salesforce ecosystem tools (OmniStudio, Apex, SOQL, Copado) and marketing automation (Braze, Klaviyo, Iterable, MoEngage), indicating a sales and customer-engagement-focused operation. Active hiring in engineering, finance, and data—coupled with projects around pricing infrastructure, white-label deals, and lifecycle retention—reveals a company scaling operational complexity and underwriting capabilities.

Tech Stack 41 technologies

Core StackAWS Salesforce Braze Mailchimp Klaviyo HubSpot Iterable Looker Apex MuleSoft GitHub Copilot Power BI Workday Python Power Query SAS MoEngage Google Analytics 4 Holistics OmniStudio SOQL Agentforce Copado Git Microsoft Office Sage Kronos SQL Excel R+11 more

What Pinnacle Pet UK Is Building

◆Challenges

Expanding partnership strategy
Claims-processing challenges
Optimizing it spend
Managing complex supplier ecosystems
Closing complex deals
Growing physical footprint
Retaining pet owners
Improving engagement
Optimizing lifecycle journeys
Monitoring underwriting risk deviations

▲Active Projects

Pricing infrastructure development
Price change impact assessment
Large white-label deals
Evolving reporting processes for tech costs
Procurement policy enhancement
Multichannel campaigns targeting growth audiences
Post-campaign and post-event analysis
End-to-end engagement and retention strategy
Crm and lifecycle programmes
Structured experiments across messaging

Hiring Activity

Accelerating20 roles · 9 in 30d

Department

Engineering

Finance

Data

Marketing

Executive

Procurement

Risk

Seniority

Senior

Mid

Manager

Lead

Notable leadership hires: Business Development Lead, Brand Lead, Chief of Staff

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About Pinnacle Pet UK

Pinnacle Pet UK is a pet insurance provider operating across multiple European markets through a portfolio of partner-branded and owned products. The UK business covers dogs, cats, and rabbits across 200+ breeds in each category, with multi-pet policies and white-label partnerships that extend reach through major retail and charity partners. The company employs 51–200 people based in London and is accelerating hiring across engineering, finance, data, and marketing. Active work spans pricing model development, claims-processing optimization, customer retention programs, and expansion of the partnership network.

HeadquartersLondon

Company Size51–200 employees

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What tech stack does Pinnacle Pet UK use?

Pinnacle Pet UK uses AWS for infrastructure, Salesforce (OmniStudio, Apex, SOQL, Copado) for CRM and automation, and a marketing stack including Braze, Klaviyo, Iterable, and MoEngage. Backend includes Python, SQL, and R; analytics via Google Analytics 4, Looker, and Power BI.

What is Pinnacle Pet UK working on?

Active projects include pricing infrastructure development, white-label partnership expansion, claims-processing optimization, multichannel customer engagement campaigns, lifecycle retention strategies, and structured messaging experiments.