Huckberry Tech Stack

Men's lifestyle retailer blending ecommerce, curated media, and community

Retail Austin, Texas 51–200 employees Founded 2011 Privately Held

Huckberry operates a hybrid retail-and-media model serving active, style-conscious men. The tech stack reveals a data-centric operation: dbt + BigQuery + Fivetran + Rudderstack + Databricks + Hightouch suggest a mature data pipeline feeding real-time decisioning across ecommerce channels. The pain-point list (high-volume returns, data-team bottlenecks, semantic-layer gaps) and active projects (self-serve analytics, A/B testing, AI-powered analysis workflows) indicate the company is scaling from manual operations toward automated, data-driven personalization and inventory optimization.

Tech Stack 25 technologies

Core StackAdobe Illustrator Adobe Photoshop Miro dbt BigQuery Fivetran Databricks Looker Python NetSuite Figma Airtable Slack Stitch Rudderstack Hightouch Eppo PLM Backbone.js Gmail Photoshop InDesign

What Huckberry Is Building

◆Challenges

High-volume returns
Reducing returns
Eliminating team redundancies
Reducing bottlenecks on data team
Improving data platform cost-efficiency
Building semantic layer for self-serve analytics
Aggressive growth targets
Product assortment optimization
White space research

▲Active Projects

Brand-level preseason planning and budgets
In-season gtm execution for ecommerce and retail
Brand collaborations and exclusive product development
Seasonal curation of stories
Promotional calendar
A/b testing strategy
Seasonal men's woven collections
Semantic layer development
Ai-powered analysis workflow implementation
Self-serve analytics expansion

Hiring Activity

Accelerating6 roles · 6 in 30d

Department

Product

Data

Design

Ecommerce

Ops

Seniority

Mid

Senior

Director

Manager

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About Huckberry

Huckberry is a men's lifestyle retailer and media platform based in Austin, Texas, with offices in San Francisco and Columbus. Founded in 2011, the company operates across ecommerce, brick-and-mortar-adjacent retail channels, and original content—curating emerging and established brands under the 'Everyday Adventure' category. The business model combines product discovery (media), commerce (ecommerce), and community engagement. With 150+ employees and 6 active role openings, the organization is actively hiring across product, data, design, ecommerce, and operations—reflecting near-term scaling in analytics infrastructure and digital merchandising capabilities.

HeadquartersAustin, Texas

Company Size51–200 employees

Founded2011

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Huckberry use?

Huckberry's data infrastructure includes dbt, BigQuery, Fivetran, Stitch, Rudderstack, Databricks, and Hightouch for analytics and activation. Design and product teams use Figma, Miro, Adobe Creative Suite, and Airtable. ERP is NetSuite.

What is Huckberry working on?

Current projects include semantic-layer development, self-serve analytics expansion, A/B testing strategy, AI-powered analysis workflows, product-assortment optimization, and seasonal GTM execution across ecommerce and retail channels.

How this profile is built

Huckberry's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.