Company profile

Huckberry Tech Stack

Men's lifestyle retailer and media brand expanding into physical retail

Retail Austin, Texas 51–200 employees Founded 2011 Privately Held

Huckberry is an Austin-based men's lifestyle retailer blending ecommerce, content and community. Its stack pairs Klaviyo, Attentive and NetSuite with a sizable data layer (dbt, BigQuery, Fivetran, Databricks, Airflow), pointing to retention-driven marketing at scale. Accelerating, sales-heavy hiring alongside in-store events and a first brick-and-mortar location signal a push from pure online into physical retail.

Tech Stack 36 technologies

Core StackZendesk Slack Adobe Illustrator Miro Klaviyo Salesforce HubSpot Apache Airflow Prefect n8n Python TypeScript Ruby Rust NetSuite Adobe Photoshop Figma Adobe InDesign Airtable dbt BigQuery Fivetran Databricks Photoshop Attentive PLM Backbone.js Gmail Stitch RudderStack+3 more

What Huckberry Is BuildingChallenges and projects from their job posts

◆Challenges

Reducing churn and lifting repeat purchase rate
Aggressive growth targets
Product assortment optimization and sell-through risk
Expanding footprint while elevating brand experience

▲Active Projects

Opening first brick-and-mortar store with in-store events
First-to-second purchase and winback reactivation programs
Heritage-based house brand line plans
Catalog circulation strategy
Go-to-market calendar
White space research

Hiring Activity

Accelerating7 roles · 3 in 30d

Department

Sales

Design

Marketing

Product

Support

Seniority

Senior

Junior

Manager

Mid

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About Huckberry

Huckberry is a privately held men's lifestyle retailer, founded in 2011 and headquartered in Austin, Texas, that also runs a media operation. It curates emerging and heritage brands for an active, outdoor-meets-style customer and is developing its own heritage-inspired house brand. The company employs 51–200 people, with additional offices in San Francisco and Columbus. Operations run on NetSuite for ERP, Zendesk for support, and Klaviyo and Attentive for email and SMS marketing.

HeadquartersAustin, Texas

Company Size51–200 employees

Founded2011

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Huckberry use?

Huckberry uses NetSuite, Salesforce, HubSpot, Klaviyo, Attentive and Zendesk, plus a data stack of dbt, BigQuery, Fivetran, Databricks and Airflow, with Python, TypeScript, Ruby and Rust in engineering.

Is Huckberry opening a physical store?

Job posts reference opening its first brick-and-mortar location, along with planned in-store events, trunk shows and seasonal product knowledge training for staff.

Where is Huckberry headquartered?

Huckberry is headquartered in Austin, Texas, with additional offices in San Francisco, California and Columbus, Ohio. It has 51–200 employees and hires in the United States.

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How this profile is built

Huckberry's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.