Huckberry Tech Stack

Lifestyle retailer and media brand for men's adventure and outdoor apparel

Retail Austin, Texas 51–200 employees Founded 2011 Privately Held

Huckberry operates a hybrid retail-media business blending product sales with content discovery for men's lifestyle goods. The tech stack—NetSuite, PLM, Airtable, Figma, Claude—reflects a product-centric organization managing inventory, design workflows, and vendor complexity at scale. Active hiring in design (5 roles) and a heavy project load around omni-channel coordination and brand-voice optimization signal expansion beyond direct-to-consumer into wholesale and marketplace channels.

Tech Stack 19 technologies

Core StackNetSuite Adobe Illustrator Adobe Photoshop Miro Figma Airtable Slack Python Google Sheets Excel PLM Backbone.js Gmail Google Docs Photoshop InDesign Google Workspace Claude SQL

What Huckberry Is Building

◆Challenges

Protect brand voice
Increase overall productivity
Expanding omni-channel presence
Scaling wholesale operations
Brand consistency across partners
Vendor management complexity
Margin optimization
Streamlining workflows
Improving speed and accuracy
Visibility across teams

▲Active Projects

Train internal ai tools to optimize brand voice
Evolve brand-voice materials
High-level marketing campaigns
Omni-channel production coordination
Sample management
Bulk shipment setup
Build the blueprint for scale
Own the gtm toolkit
Translate field intelligence
Seasonal men's woven collections

Hiring Activity

Steady15 roles · 6 in 30d

Department

Design

Marketing

Sales

Finance

Merchandise

Operations

Ops

Product

Seniority

Senior

Junior

Mid

Manager

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About Huckberry

Huckberry is a men's lifestyle retailer and media platform based in Austin, Texas, with offices in San Francisco and Columbus. The company curates emerging and heritage brands across outdoor, fashion, and adventure categories, positioning itself at the intersection of these traditionally separate markets. The business model combines retail e-commerce with editorial content and community engagement. With 150+ employees and 14 active job openings, the company is actively scaling operations, particularly in omni-channel production, wholesale partnerships, and vendor management.

HeadquartersAustin, Texas

Company Size51–200 employees

Founded2011

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Huckberry use?

NetSuite for inventory and operations, Airtable for workflow management, PLM for product lifecycle management, Figma for design, Claude for AI-assisted content, and Google Workspace for collaboration.

Where is Huckberry headquarters?

Austin, Texas. Additional offices in San Francisco, California and Columbus, Ohio.