H

HOLY Tech Stack

Sugar-free soft drink brand scaling across European retail and D2C

Food and Beverage Services Berlin, BE 51–200 employees Founded 2020 Privately Held

HOLY is a beverage company built around four product lines (Energy, Iced Tea, Hydration, Milkshake) positioned as healthier alternatives to mainstream soft drinks. Founded in 2021, the company has reached €150m+ in revenue and 2M+ customers across Europe with a 4.6-star Trustpilot rating. The hiring mix is heavily weighted toward marketing (23 roles) and sales (11 roles), with accelerating velocity — a clear signal the company is shifting from D2C-native growth into omni-channel retail expansion, where customer acquisition and brand activation dominate the operational agenda.

Tech Stack 14 technologies

Core StackAdobe Premiere Pro Meta Ads After Effects Figma AWS TikTok Instagram YouTube Twitch Meta Google Ledgy Personio Leapsome

What HOLY Is Building

◆Challenges

Expanding into retail
Scaling uk revenue to €100m
Expanding omni-channel presence
Scaling omni-channel distribution
Scaling influencer marketing
Acquiring new retail customers
Drive hypergrowth
Scaling retail business
Expanding from d2c to omni-channel
Rolling out store concept

▲Active Projects

Influencer partnership campaigns
Acquiring new retail customers
Retail expansion in heilbronn
French market wild content
Building creator network
Store concept rollout
Intellectual property portfolio management
Scalable legal processes and templates
Retail campaign execution
Budget optimization

Hiring Activity

Accelerating45 roles · 20 in 30d

Department

Marketing

23

Sales

11

Legal

2

Ops

2

Data

1

Design

1

HR

1

Logistics

1

Seniority

Senior

24

Manager

9

Mid

6

Intern

3

Junior

2

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About HOLY

HOLY manufactures and sells zero-sugar soft drinks across Energy, Iced Tea, Hydration, and Milkshake categories. The company operates a D2C and retail hybrid model, with active expansion into physical retail locations and wholesale partnerships across Germany, France, and the UK. Since 2021, HOLY has scaled to 150+ employees and €150m+ in annual sales, supported by consumer-focused investors. Current operations span product marketing, influencer partnerships, retail customer acquisition, and omni-channel logistics — with notable expansion efforts in Heilbronn and France.

HeadquartersBerlin, BE

Company Size51–200 employees

Founded2020

Hiring MarketsGermany, France, United Kingdom, Peru