HOLY is a Berlin-based zero-sugar drinks brand spanning energy, iced tea, hydration and milkshake lines, built on a Shopify DTC core with BigQuery, dbt and Metabase for analytics. Hiring is accelerating and skews heavily toward senior sales and marketing roles, matching a clear push into food retail (LEH) and omnichannel distribution. A new Head of Accounting search and chart-of-accounts work signal finance infrastructure catching up with growth.
Notable leadership hires: Head of Accounting
HOLY produces and sells zero-sugar soft drinks under product lines including HOLY Energy, Iced Tea, Hydration and Milkshake. Founded in 2020 and headquartered in Berlin, the privately held company employs 51–200 people and serves consumers across Europe. Its business runs on a Shopify storefront supported by Meta Ads Manager, Google Analytics 4 and an Adobe creative suite, with Odoo and DATEV on the operations and finance side. The company is hiring in Germany, Poland and Peru, with event activations in the Polish market.
HOLY runs on Shopify, AWS, BigQuery, dbt, Metabase and Looker Studio, with Odoo and DATEV for operations and finance, Personio and Leapsome for HR, and n8n, Zapier and Trigger.dev for automation.
Yes. Sales is HOLY's largest hiring area, mostly senior roles, supporting retail expansion, new retail customer acquisition and regional sales initiatives, alongside marketing and operations hiring.
HOLY is hiring in Germany, Poland and Peru, with its headquarters in Berlin.
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HOLY's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.
