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HOLY Tech Stack

Health-focused soft drinks scaling across European retail

Food and Beverage Services Berlin, BE 51–200 employees Founded 2020 Privately Held
holy.com LinkedIn

HOLY is a beverage brand built around zero-sugar formulations across energy drinks, iced tea, hydration, and milkshake categories. The company's hiring pattern reflects an aggressive omnichannel expansion: 9 sales roles, 7 marketing roles, and a heavy focus on retail acquisition and distribution scaling — complemented by finance (3), legal (1), and ops (1) roles that signal the operational complexity of managing supermarket rollouts and tax processes across multiple European markets.

Tech Stack 10 technologies

Core StackAdobe Premiere Pro After Effects Meta Ads Figma AWS Notion Twitch Ledgy Personio Leapsome

What HOLY Is Building

◆Challenges

  • Expanding into retail
  • Transition to omnichannel
  • Scaling omni-channel distribution
  • Scaling omni-channel presence
  • Acquiring new retail customers
  • Scaling tax processes
  • Scaling retail business
  • Accelerating omni-channel growth
  • Scaling distribution to supermarkets
  • Optimizing tax outcomes

▲Active Projects

  • Acquiring new retail customers
  • New store concept rollout
  • Retail expansion in heilbronn
  • Community initiatives in poland
  • Implementing regional sales initiatives
  • Short-form video content for tiktok, instagram reels, youtube shorts, meta ads
  • Performance loop for content optimization
  • Retail expansion in regensburg
  • Market strategy consulting
  • Scalable legal processes and templates

Hiring Activity

Accelerating25 roles · 20 in 30d

Department

Sales
9
Marketing
7
Finance
3
HR
1
Legal
1
Operations
1
Ops
1
Product
1

Seniority

Manager
8
Senior
8
Mid
5
Lead
2
Intern
1
Junior
1
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About HOLY

HOLY manufactures and distributes zero-sugar soft drinks across four product lines, positioned against traditional alternatives that trade taste for health. Founded in 2021 from Berlin, the company has grown to 150+ employees and €150m+ in annual sales, with a 4.6-star Trustpilot rating. The business operates in Germany and Peru, and is currently executing retail expansion into new markets including Heilbronn, Regensburg, and Poland. Core challenges center on omnichannel distribution scaling, acquiring retail customers, and managing the compliance and tax complexity of international expansion.

HeadquartersBerlin, BE
Company Size51–200 employees
Founded2020
Hiring MarketsGermany, Peru

Frequently Asked Questions

What is HOLY's tech stack?

HOLY uses Adobe Creative Suite (Premiere Pro, After Effects), Figma for design, AWS for infrastructure, Notion for internal docs, Personio for HR, and Meta Ads for marketing. Ledgy and Leapsome support cap table and talent development respectively.

Where is HOLY based?

HOLY is headquartered in Berlin, Germany, founded in 2020 and launched commercially in 2021. The company has 51–200 employees and is privately held.

How this profile is built

HOLY's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.