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MBG International Premium Brands GmbH Tech Stack

Beverage brand owner and distributor scaling vending and cloud infrastructure

Food and Beverage Services Paderborn, Nordrhein-Westfalen 201–500 employees Founded 1993 Public Company

MBG is a German beverage company managing owned brands (Scavi & Ray, Salitos, 9 Mile Vodka) and distribution rights for international spirits, with ~250 employees generating over €200M annual revenue. The tech stack is predominantly Microsoft-centric (Office 365, Azure, Power BI, Teams) with emerging AI adoption, while active projects signal a shift toward vending-machine-led growth and cloud migration—replacing on-premise systems with Azure infrastructure. Pain points cluster around sales transparency (lack of performance dashboards) and finance automation, suggesting operational friction in scaling distribution.

Tech Stack 27 technologies

Core StackLinux Adobe Illustrator Power BI Intune Active Directory Azure AD Power Automate GitHub Copilot Instagram TikTok iPhone Microsoft Office PowerPoint Excel Windows YouTube InDesign Photoshop Exchange Online Teams Microsoft 365 SharePoint SQL Azure EDI Word IBM Notes

What MBG International Premium Brands GmbH Is Building

◆Challenges

Expanding vending machine sales
Expanding distribution in sales region
Acquiring new customers in beverage wholesale
Process optimization in finance
Automating finance processes
Lack of transparent sales performance
Global dashboard harmonization
Pricing and margin optimization
Distribution expansion
Migrating legacy systems to cloud

▲Active Projects

Growth strategy for vending machines
Customer relationship management for vending
Process automation in finance
Build export controlling
Rolling forecast development
Power bi dashboard development
Entwicklung neuer fulfillment-services und -strukturen
Skalierung und automatisierung
Migrating on-premise systems to cloud
Implementing enterprise-wide ai strategy

Hiring Activity

Decelerating25 roles · 4 in 30d

Department

Sales

11

Marketing

4

Ops

3

Design

2

Engineering

2

Finance

2

Logistics

1

Operations

1

Seniority

Manager

9

Junior

7

Mid

4

Senior

4

Intern

3

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About MBG International Premium Brands GmbH

MBG International Premium Brands GmbH owns and distributes beverage brands across Germany, operating since 1993 as a public company headquartered in Paderborn. The portfolio spans premium spirits (vodka, gin, winery), cordials, and soft drinks, sold through traditional wholesale and emerging vending channels. The company operates logistics, marketing, and sales functions across 201–500 employees. Current expansion efforts focus on vending-machine distribution networks and customer relationship management systems to support growth beyond traditional on-premise beverage wholesale.

HeadquartersPaderborn, Nordrhein-Westfalen

Company Size201–500 employees

Founded1993

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does MBG use?

Primarily Microsoft ecosystem: Office 365, Azure, Power BI, Teams, SharePoint, Intune, Active Directory. Also uses Instagram, TikTok, Adobe Creative Suite (InDesign, Photoshop, Illustrator), SQL, GitHub Copilot, and EDI for logistics integration.

What is MBG working on?

Growth strategy for vending machines, CRM implementation for vending sales, cloud migration (on-premise to Azure), Power BI dashboard development, finance process automation, export controls, and enterprise-wide AI strategy rollout.