MBG International Premium Brands GmbH Tech Stack

German beverage brand owner and distributor scaling vending and digital channels

Food and Beverage Services Paderborn, Nordrhein-Westfalen 201–500 employees Founded 1993 Public Company

MBG International owns and distributes premium beverage brands across Germany, with a portfolio spanning wines, spirits, and soft drinks. The company is actively scaling vending-machine sales and Amazon distribution while modernizing internal operations—recent projects include vending CRM, Power BI dashboards, and rolling forecasts. Hiring skews heavily toward sales (9 roles) and marketing (6 roles), reflecting a push to expand point-of-sale presence and digital brand awareness rather than backend infrastructure.

Tech Stack 17 technologies

Core StackAdobe Illustrator Power Automate Power BI Intune Active Directory Azure AD Salesforce SAP Dynamics 365 InDesign Photoshop Azure IBM Notes Exchange Online Amazon Seller Central Amazon Ads Console Amazon Advertising

What MBG International Premium Brands GmbH Is Building

◆Challenges

Expanding vending machine sales
Lack of transparent sales performance
Global dashboard harmonization
Pricing and margin optimization
Coordination between sales and internal departments
Order processing inefficiencies
Developing new products
Increasing pos presence
Boosting digital brand awareness
Scaling amazon business

▲Active Projects

Growth strategy for vending machines
Customer relationship management for vending
Build export controlling
Rolling forecast development
Power bi dashboard development
New product development for effect®
Pos presence enhancement
Digital brand awareness campaigns
Scaling amazon business
Expanding digital distribution

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Sales

Marketing

Finance

Logistics

Design

Engineering

Operations

Ops

Seniority

Junior

Mid

Manager

Senior

Director

Intern

Notable leadership hires: Regional Sales Director

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About MBG International Premium Brands GmbH

MBG International Premium Brands GmbH, founded in 1993 and headquartered in Paderborn, Germany, owns and distributes a portfolio of beverage brands including SCAVI & RAY WINERY, SALITOS, effect®, 9 MILE Vodka, SEARS GIN, and others. The company generates over €200 million in annual turnover across roughly 250 employees. Beyond owned brands, MBG holds German distribution rights for major international brands. Current operational focus spans vending-machine networks, direct e-commerce (Amazon), retail point-of-sale, and traditional distribution channels. The tech stack reflects a mid-market beverage business: SAP for ERP, Salesforce for CRM, Dynamics 365 for backend operations, Power BI and Power Automate for analytics and workflow automation, and Adobe tools for brand creative.

HeadquartersPaderborn, Nordrhein-Westfalen

Company Size201–500 employees

Founded1993

Hiring MarketsGermany

Frequently Asked Questions

What is MBG International's tech stack?

SAP (ERP), Salesforce (CRM), Dynamics 365, Power BI, Power Automate, Azure, and Adobe Creative Suite (InDesign, Illustrator, Photoshop). Also uses Amazon Seller Central and Ads Console for e-commerce.

What brands does MBG International own?

Portfolio includes SCAVI & RAY WINERY, SALITOS, effect®, ACQUA MORELLI, HENDERSON AND SONS, Goldberg & Sons, 9 MILE Vodka, SEARS GIN, JOHN'S NATURAL CORDIALS, and DOS MAS. Also holds distribution rights for major international brands in Germany.

How this profile is built

MBG International Premium Brands GmbH's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.