B

Barcel USA Tech Stack

CPG snack manufacturer and distributor across US markets

Food and Beverage Services Coppell, Texas 201–500 employees Public Company

Barcel USA manufactures and distributes snacks across major US markets as Grupo Bimbo's North American snack division. The tech stack is enterprise-standard (Oracle, Power BI, Qlik, Magenta, Circana) with heavy reliance on Excel/VBA and reporting tools—typical for a CPG operator managing supply chain, pricing, and promotion analytics. Active hiring spans sales, finance, and ops roles, reflecting focus on distribution scale and financial controls; data accuracy and reporting-process improvement rank as top internal challenges, suggesting infrastructure strain as the business scales.

Tech Stack 23 technologies

Core StackPower BI Oracle Adobe Illustrator Adobe Photoshop Monday.com Power Query Magento Excel PowerPoint Microsoft Office Qlik Sense Word UPS Oracle Reports PLC Oracle Cloud VBA SQL Circana Scintilla Windows

What Barcel USA Is Building

◆Challenges

Data accuracy
Improving reporting processes
Monitoring budget variances
Market growth
Cost-saving opportunities
Improving business processes
Reconciling financial discrepancies
Managing revenue and cash flow
Market saturation
Commercial execution

▲Active Projects

Barcel brand stewardship in market
Promotion evaluation and reporting
Annual planning and forecast process
Barcel training implementation
Barcel to bbu project support- multistep- '1800'
Costeos grupo bimbo simulator evaluation
Pricing analysis per distribution channel
Project execution and coordination
Inventory management process recommendations
Cost to serve analysis using qlik sense

Hiring Activity

Steady55 roles · 20 in 30d

Department

Sales

12

Finance

9

Ops

8

Marketing

6

Manufacturing

5

Logistics

4

Engineering

3

Executive

2

Seniority

Mid

20

Manager

11

Senior

11

Junior

5

Director

3

Lead

2

Company intelligence

Find more companies like Barcel USA by tech stack, pain points and active projects

Get started free

About Barcel USA

Barcel USA is a snack manufacturer and distributor headquartered in Coppell, Texas and operating across major US and Canadian markets. The company manufactures a portfolio of sweet and spicy snack products and manages distribution through multiple channels. At 201–500 employees, Barcel balances manufacturing operations, field sales, and supply-chain logistics. Current operational priorities include brand stewardship, promotion effectiveness, annual forecasting, and cost-to-serve optimization across distribution channels. The business operates within the Grupo Bimbo parent structure and serves mid-market snack retail.

HeadquartersCoppell, Texas

Company Size201–500 employees

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Barcel USA use?

Core stack: Oracle (ERP, Cloud, Reports), Power BI, Qlik Sense (analytics), Excel/VBA (modeling), Monday.com (project management), Magento (e-commerce), Circana (market data). All major platforms are Microsoft (Office, PowerPoint, Word).

Where is Barcel USA headquartered?

Coppell, Texas. The company operates as the snack division of Grupo Bimbo with presence across major US markets and active hiring in the United States and Canada.