US snack manufacturer and distributor within Grupo Bimbo
Barcel USA makes and distributes sweet and spicy snacks from Coppell, Texas, running a mixed Oracle ERP, SAP and NetSuite back office with Power BI, Qlik Sense and Circana for retail analytics. Hiring is light and spread across ops, sales and marketing, with a Sales Director opening, which points to commercial expansion and brand execution over engineering build-out.
Notable leadership hires: Sales Director
Barcel USA is the US snack division of Grupo Bimbo, headquartered in Coppell, Texas. The company manufactures, distributes and sells a portfolio of sweet, spicy and specialty snack products. It operates as a consumer packaged goods business selling into major US markets through retail and distributor channels. The company employs between 201 and 500 people.
Barcel USA uses Oracle Cloud and Oracle ERP, SAP, NetSuite, Salesforce, ServiceNow, Monday.com, Magento, and analytics tools including Power BI, Qlik Sense and Circana.
Barcel USA is headquartered in Coppell, Texas, and operates as the US snack division of Grupo Bimbo.
Yes, Barcel USA's limited current hiring centers on operations, sales and marketing in the United States, including a Sales Director leadership role.
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Barcel USA's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.
