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Barcel USA Tech Stack

CPG snack manufacturer with U.S. market distribution and supply-chain operations

Food and Beverage Services Coppell, Texas 201–500 employees Public Company
barcel-usa.com LinkedIn

Barcel USA manufactures and distributes snacks across major U.S. markets as the American division of Grupo Bimbo. The tech stack reveals a traditional enterprise operations footprint—ServiceNow, Oracle ERP, SAP, NetSuite, WMS—paired with modern BI tools (Power BI, Qlik Sense, Circana) and basic design software, suggesting a company automating manual processes rather than building differentiated digital products. Hiring velocity is accelerating across operations and sales, while pain points cluster around data accuracy, inventory control, and sales productivity—typical friction points for mid-sized CPG manufacturers scaling distribution.

Tech Stack 21 technologies

Core StackServiceNow Power BI SAP Oracle NetSuite Adobe Illustrator Adobe Photoshop Monday.com Power Query Magento Passport LinkedIn Recruiter ERP WMS Oracle Cloud VBA Circana Qlik Sense Oracle ERP Oracle Reports Scintilla

What Barcel USA Is Building

◆Challenges

  • Data accuracy
  • Ensuring compliance with osha regulations
  • Improving reporting and planning processes
  • Inventory accuracy improvement
  • Low sales productivity
  • Identifying white space opportunities
  • Brand reputation management
  • Pr crisis management
  • Brand surveillance
  • Market growth

▲Active Projects

  • Joint business planning process
  • Annual promotion trade plan
  • New innovations launch
  • Assortment & segmentation reviews
  • Celebrity partnership activations
  • Impact driven partnership coordination
  • Brand crisis response
  • Enterprise governance
  • Data consumption and visualization
  • Budget forecasting

Hiring Activity

Accelerating40 roles · 35 in 30d

Department

Ops
10
Sales
7
Finance
5
Logistics
5
Marketing
4
Manufacturing
2
Data
1
Engineering
1

Seniority

Junior
10
Manager
10
Senior
10
Mid
7
Director
2
Lead
1
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About Barcel USA

Barcel USA is a snack manufacturer and distributor headquartered in Coppell, Texas, operating as the U.S. division of Grupo Bimbo. The company manufactures sweet and spicy snack products sold across the largest U.S. markets, with operations spanning manufacturing, distribution, and retail sales. The 201–500-person organization is organized primarily around operations, sales, finance, and logistics, with active projects focused on joint business planning, promotion strategy, new product launches, and brand partnership activations. Current challenges include data accuracy in inventory and reporting systems, sales productivity optimization, and compliance with operational regulations.

HeadquartersCoppell, Texas
Company Size201–500 employees
Hiring MarketsUnited States

Frequently Asked Questions

What technology does Barcel USA use for operations?

Barcel USA runs ServiceNow, Oracle ERP, SAP, NetSuite, and WMS for core operations. BI tools include Power BI, Qlik Sense, and Circana. Magento handles e-commerce.

Where is Barcel USA headquartered?

Coppell, Texas. The company is the U.S. snack division of Grupo Bimbo with distribution across major U.S. markets.

How this profile is built

Barcel USA's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.