Good Apple Tech Stack

Media agency specializing in omni-channel campaign measurement and audience segmentation

Advertising Services New York 51–200 employees Founded 2008 Privately Held

Good Apple operates a full-service media agency with deep infrastructure for measurement and audience activation across paid channels (Google, Meta, The Trade Desk, Amazon, Pinterest). Their tech stack—anchored on Snowflake, Looker, and Tableau for analytics, plus DataRobot and Dataiku for modeling—supports active projects in omni-channel segmentation, custom algorithms, and measurement implementation. Hiring is heavily weighted toward marketing (82% of open roles), with director-level additions signaling growth in client-facing strategy rather than new product or platform development.

Tech Stack 26 technologies

Core StackLooker Tableau Snowflake Redshift Fivetran The Trade Desk Google Ads Google Analytics QuickBooks Google Campaign Manager 360 Rivery DataRobot Dataiku Google Marketing Platform Microsoft Advertising Search Ads 360 JazzHR Pinterest Bing Ads Apple Search Ads Amazon Ads Meta Ads Manager Nextdoor comScore Google Ad Manager Comscore

What Good Apple Is Building

◆Challenges

Budget optimization
Improving campaign delivery and performance
Evaluating buy vs build
Optimizing proprietary products
Workflow standardization
Vendor negotiation
Complex kpis
Client offline business goals
Agency-wide growth
Annual spend growth

▲Active Projects

Measurement plan implementation
Data integration and visualization
Custom audience creation
Ai and custom algorithms
Ai/ml integration
Omni-channel audience segmentation
Media 101 sessions
Audience creative bidding testing
Partner beta identification and training
Long-term social media vision

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Marketing

Data

Finance

Product

Seniority

Junior

Director

Manager

Senior

Mid

Notable leadership hires: Media Director

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About Good Apple

Good Apple is an independent media agency founded in 2008 and headquartered in New York. The firm works with publishing, agency, and brand-side clients across media strategy, planning, buying, and analytics—specializing in digital, paid social, search, and offline media integration. The company operates its own data infrastructure (Snowflake, Redshift, Fivetran, Rivery) to power measurement, custom audience creation, and performance optimization across first-party and publisher platforms. Current project priorities include standardizing measurement frameworks, connecting offline business outcomes to digital campaign performance, and scaling proprietary audience and bidding algorithms.

HeadquartersNew York

Company Size51–200 employees

Founded2008

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Good Apple use for media analytics?

Good Apple uses Snowflake and Redshift for data warehousing, Looker and Tableau for visualization, and Fivetran and Rivery for data integration. They've also adopted DataRobot and Dataiku for machine learning and custom algorithm development.

What advertising platforms does Good Apple manage?

Good Apple operates across Google Campaign Manager 360, Google Ads, Search Ads 360, The Trade Desk, Meta Ads Manager, Amazon Ads, Apple Search Ads, Pinterest, Microsoft Advertising, Bing Ads, Nextdoor, and Google Ad Manager.

How this profile is built

Good Apple's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.