Good Apple Tech Stack

Media planning and buying agency with analytics infrastructure

Advertising Services New York 51–200 employees Founded 2008 Privately Held

Good Apple is a media agency built around Google, Meta, TikTok, and The Trade Desk, backed by a data stack (Snowflake, Redshift, Looker, Tableau, Fivetran, Rivery) that mirrors a mid-market analytics operation. The hiring surge is almost entirely marketing-focused (10 of 14 roles), with junior-weighted seniority, suggesting rapid client-services scaling rather than platform buildout. Active projects (measurement implementation, data integration, custom audience creation) and pain points (campaign delivery, media spend optimization, reporting inefficiency) all point to a services org systematizing what was once bespoke work.

Tech Stack 29 technologies

Core StackLooker Tableau Snowflake Redshift Fivetran The Trade Desk Google Ads Google Analytics QuickBooks Google Workspace Meta Google Ad Manager TikTok Pinterest LinkedIn Excel Google Sheets SQL Google Campaign Manager 360 Rivery DataRobot Dataiku Google Marketing Platform Microsoft Advertising Search Ads 360 YouTube Comscore Microsoft Office JazzHR

What Good Apple Is Building

◆Challenges

Improving campaign delivery and performance
Optimizing media spend
Maintaining quality control
Pricing negotiations
Evaluating buy vs build
Optimizing proprietary products
Inefficient reporting processes
Complex measurement tracking

▲Active Projects

Measurement plan implementation
Data integration and visualization
Custom audience creation
Ai and custom algorithms
Tracking solution implementation

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

Data

Finance

Product

Seniority

Junior

Mid

Director

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About Good Apple

Good Apple operates as an independent media planning, buying, and analytics agency founded in 2008 and based in New York. The firm serves publishing partners, other agencies, and direct clients across digital channels (search, social, display, video), out-of-home, and offline-to-online campaigns. The operational backbone runs on Google Marketing Platform, Meta, TikTok, and The Trade Desk for campaign execution, with measurement and reporting powered by Snowflake, Redshift, Looker, and Tableau. The current focus includes standardizing measurement frameworks, automating data integration, and building custom audience and algorithmic capabilities to improve delivery efficiency.

HeadquartersNew York

Company Size51–200 employees

Founded2008

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Good Apple use?

Good Apple runs Google Workspace, Meta, Google Ad Manager, TikTok, LinkedIn, and The Trade Desk for campaign management. Analytics and reporting use Snowflake, Redshift, Looker, Tableau, and data ingestion via Fivetran and Rivery. Finance and HR systems include QuickBooks and JazzHR.

What is Good Apple working on?

Current projects include measurement plan implementation, data integration and visualization, custom audience creation, tracking solution setup, and AI and custom algorithm development — all aimed at standardizing campaign measurement and reporting.