Fluent, Inc Tech Stack

Commerce media network connecting brands with consumers across omnichannel touchpoints

Advertising Services New York, NY 201–500 employees Founded 2010 Public Company

Fluent operates a performance marketing network built on AWS infrastructure with heavy investment in security posture—VPC architecture, GuardDuty, CloudTrail, Security Hub, and Wiz adoption signal a company scaling compliance and incident response capabilities. Hiring momentum centers on marketing and sales leadership (5 director roles), alongside security and product work, indicating expansion of advertiser relationships and platform hardening rather than engineering build-out.

Tech Stack 37 technologies

Core StackCursor Okta HubSpot Apollo.io AWS AWS RDS AWS Lambda CloudWatch CloudFront Claude Replit Excel macOS Windows iOS Android LinkedIn Sales Navigator AWS EKS AWS ECS API Gateway GuardDuty CloudTrail AWS Security Hub AWS Config VPC AWS Application Load Balancer AWS WAF IAM AWS Identity Center Wiz+7 more

What Fluent, Inc Is Building

◆Challenges

Reduce tool sprawl
Reduction in defects
Operational friction
Strengthening cloud security posture
Improving coding efficiency
Step change in coding efficiency
Accelerating adoption across verticals
Enhancing campaign optimization processes
Budget allocation across inventory
Process gaps

▲Active Projects

Next evolution of adtech backend and front-end capabilities
Security incident response playbook development
Fluent industry presence at tradeshows and brand activations
External communications calendar and event announcements
Vpc security architecture implementation
Improving system coherence
Product roadmap for internal publisher, advertiser, and marketplace views
Product intake process
Audience strategy for client campaigns
Go-live strategy implementation

Hiring Activity

Accelerating15 roles · 7 in 30d

Department

Marketing

Sales

Product

Security

Support

Seniority

Director

Mid

Manager

Senior

Notable leadership hires: Sales Director, Advertiser Development Director

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About Fluent, Inc

Fluent (NASDAQ: FLNT) is a commerce media solutions provider that connects brands with consumers through proprietary ad inventory, first-party data, and machine learning. The company operates as an advertising network and marketplace, monetizing publisher inventory while enabling advertisers to acquire customers across omnichannel journeys. Founded in 2010 and headquartered in New York, Fluent serves mid-market and enterprise brands in performance marketing and retail media, with operations spanning the United States and Canada.

HeadquartersNew York, NY

Company Size201–500 employees

Founded2010

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What cloud infrastructure does Fluent use?

Fluent runs on AWS, with services including RDS, EKS, ECS, Lambda, CloudFront, WAF, and identity/security services (GuardDuty, CloudTrail, Config, Security Hub, IAM, Identity Center, VPC).

What security tools does Fluent use?

Fluent's security stack includes Okta for identity, Wiz for cloud security, AWS security services (GuardDuty, CloudTrail, Security Hub, Config, WAF), and is actively implementing VPC security architecture and incident response playbooks.