Fluent, Inc Tech Stack

Commerce media platform connecting brands with consumers across omnichannel channels

Advertising Services New York, NY 201–500 employees Founded 2010 Public Company

Fluent operates a NASDAQ-listed commerce media network (FLNT) built on AWS infrastructure with Databricks for data processing, now migrating tree-based bidding models to deep learning. The company is actively replacing XGBoost, signaling a shift toward neural-network-driven customer acquisition and value-based bidding optimization. Hiring momentum is accelerating with sales roles dominating the queue—5 open sales positions against 1 engineering role—reflecting a sales-execution focus while the core platform tackles deep learning infrastructure and programmatic sales automation.

Tech Stack 39 technologies

Core StackCursor Okta HubSpot Apollo.io AWS AWS RDS AWS Lambda CloudWatch CloudFront Databricks Replit macOS iOS Android LinkedIn Sales Navigator AWS EKS AWS ECS API Gateway GuardDuty CloudTrail AWS Security Hub AWS Config VPC AWS Application Load Balancer AWS WAF IAM AWS Identity Center Wiz AWS SQS AWS SNS+8 more

ReplacingXGBoost

What Fluent, Inc Is Building

◆Challenges

Migrating legacy tree-based models to deep learning
Optimizing bidding strategy for roas
Segment request coordination
Cross-functional communication
Securing large-scale holdco commitments
Building infrastructure for programmatic sales
Maximizing partner value
Scalable onboarding experience
Accurate forecasting and billing
Optimizing monetization strategies

▲Active Projects

Deep learning evolution
Value-based bidding (roas)
Production deep learning systems
Campaign strategy development
Targeting algorithm refinement
As project queue management
Audience solutions segment catalog maintenance
Qbr prep and client reporting
Holdco framework development
Programmatic sales playbook

Hiring Activity

Accelerating10 roles · 10 in 30d

Department

Sales

Data

Marketing

Engineering

Seniority

Director

Junior

Manager

Mid

Lead

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About Fluent, Inc

Fluent is a publicly traded commerce media solutions provider that connects consumer brands with engaged audiences through an exclusive advertising network. The company monetizes first-party data and proprietary machine learning to drive customer acquisition at scale, serving both advertisers seeking high-value customers and publishers seeking incremental revenue. Founded in 2010, Fluent operates across three main pillars: customer acquisition for brands, publisher monetization, and retail media partnerships. The company operates at scale across US and Canadian markets with 201–500 employees based in New York.

HeadquartersNew York, NY

Company Size201–500 employees

Founded2010

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What technology does Fluent use to power its platform?

Fluent's stack centers on AWS (RDS, EKS, ECS, Lambda, SQS, SNS, CloudFront, WAF) for infrastructure, Databricks for data processing, and HubSpot + Apollo.io for sales operations. Security is handled via Okta, Wiz, GuardDuty, and CloudTrail.

What is Fluent working on technically?

Fluent is executing on deep learning evolution and production deep learning systems, value-based bidding optimization for ROAS, targeting algorithm refinement, and programmatic sales infrastructure—while migrating away from legacy tree-based models like XGBoost.

How this profile is built

Fluent, Inc's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.