Omnichannel optician and hearing aid retailer with 1,000+ stores across Europe
Fielmann Group operates a retail network spanning optics and audiology across 10+ countries, serving 27 million customers through ~1,000 physical stores and digital channels. The tech stack is SAP-heavy (EWM, S/4HANA, SuccessFactors, Ariba) with containerization (Docker, Kubernetes) and infrastructure automation (Terraform, Ansible), signaling enterprise-grade supply-chain and HR operations. Active adoption of S/4HANA migration and RPA, combined with pain points around manual accounting and warehouse automation, suggests a multi-year digital transformation push focused on reducing operational friction across finance and logistics.
Notable leadership hires: Audiology Team Lead, Head of Accounting, Hearing Audiologist Team Lead, Head of Group Treasury
Fielmann Group is a publicly listed family business founded in 1972, headquartered in Hamburg and operating an omnichannel retail model across optics (glasses, contact lenses) and audiology (hearing aids, hearing systems). The store footprint spans 10 countries—Germany, Switzerland, Austria, Belgium, Netherlands, Luxembourg, Italy, Sweden, and the United States—with active expansion projects in Switzerland and southern Germany. The business operates ~1,000 stores plus digital sales channels and serves approximately 27 million customers. The company employs over 10,000 people and is actively hiring across sales, healthcare (audiology), and operations roles, with particular focus on store staff and hearing audiologists supporting new studio openings.
SAP enterprise suite (EWM, S/4HANA, SuccessFactors, Ariba, QM), AWS cloud, Docker/Kubernetes containerization, Jenkins/TeamCity/Concourse CI/CD, Terraform/Ansible infrastructure automation, and design tools (Adobe Creative Suite).
Germany, Switzerland, Austria, Belgium, Netherlands, Luxembourg, Italy, Sweden, and the United States. Primary expansion focus is Switzerland and southern Germany based on active store-opening projects.
Fielmann Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.