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H&M Group Tech Stack

Global fashion retailer with 4,700+ stores across 76 markets

Retail Stockholm, Stockholm 10,001+ employees Public Company
hmgroup.com LinkedIn

H&M Group operates a multi-brand retail empire spanning ~4,702 physical stores and 56 online markets across 76 countries. The tech stack reveals a supply-chain and analytics-heavy operation: SAP for core ERP, Databricks + BigQuery + Python for data pipelines, and Looker + Tableau + Power BI for reporting—a mature BI infrastructure typical of large CPG/retail orgs managing inventory at scale. Current hiring focuses heavily on sales and operations roles, with active projects concentrated on logistics (new distribution and omni-logistics centers) and customer engagement (loyalty app, merchandise execution), suggesting a push to modernize fulfillment and direct-to-consumer channels.

Tech Stack 17 technologies

Core StackAdobe Illustrator SAP BigQuery Looker Power BI Databricks Python Tableau ServiceNow Power Query SAP SuccessFactors Rhino Blender GCP WMS Vim VBA

What H&M Group Is Building

◆Challenges

  • Maintaining stock levels
  • Improving warehouse processes
  • Optimizing sales and profits
  • Cost-efficient department management
  • Ensuring customer loyalty app adoption
  • Improving sales and profit
  • Automating benefit operations
  • Operational governance
  • Garment care
  • Implementing safety culture in new dc

▲Active Projects

  • Opening new distribution center
  • New omni-logistics center
  • In-store sustainability initiatives
  • Customer loyalty app promotion
  • Visual merchandising execution
  • Automation of benefit operations
  • New dc launch
  • Enhance employer brand through social media campaigns
  • Drive candidate interest via online networking
  • Establish annual recruitment budgets

Hiring Activity

Accelerating35 roles · 30 in 30d

Department

Sales
14
Ops
7
Logistics
4
Operations
2
Product
2
Data
1
Engineering
1
Finance
1

Seniority

Junior
10
Mid
10
Senior
7
Manager
6
Lead
1
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About H&M Group

H&M Group is a publicly traded fashion company headquartered in Stockholm, Sweden, with a portfolio of brands selling apparel, accessories, beauty, and homeware globally. The organization spans roughly 4,702 stores across 76 markets and operates in 56 online regions, serving millions of customers. The business operates a vertically integrated supply chain: design and product teams use Adobe, Blender, and Rhino; warehousing and inventory are managed through WMS and SAP; and analytics teams work with BigQuery, Databricks, and BI tools to optimize sales and margin. Beyond retail, H&M Group positions sustainability and inclusive design as operational cornerstones.

HeadquartersStockholm, Stockholm
Company Size10,001+ employees
Hiring MarketsSweden, United States, Japan

Frequently Asked Questions

What tech stack does H&M Group use?

H&M's core systems include SAP for ERP and SuccessFactors for HR; Databricks, BigQuery, and Python for data engineering; Looker, Tableau, and Power BI for analytics; ServiceNow for IT service management; and design tools like Adobe Illustrator, Blender, and Rhino.

What is H&M Group working on?

Active initiatives include launching new distribution centers and an omni-logistics hub, promoting a customer loyalty app, enhancing in-store sustainability programs, automating HR/benefits operations, and expanding recruitment through social media and online networking campaigns.

How this profile is built

H&M Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.