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Company profile

FairPrice Group Tech Stack

Singapore grocery, food service and retail media operator

Retail Singapore 10,001+ employees Privately Held
fairpricegroup.com.sg LinkedIn

FairPrice Group runs Singapore's integrated grocery and food-service network, combining supermarkets, food courts and online channels. Its stack pairs SAP and Salesforce with heavy integration tooling (MuleSoft, Boomi, Apigee, Kafka) and a full ad-tech suite (The Trade Desk, Meta, TikTok), pointing to a growing retail media business, while WMS and TMS adoption and EV-to-lane planning signal a logistics overhaul. Senior, ops- and commercial-led hiring is accelerating.

Tech Stack 67 technologies

Core StackPython AWS SAP Zendesk MuleSoft Informatica Kafka Google Ads The Trade Desk Google Analytics Tableau LangChain Node.js Java Go BigQuery Jira Confluence Salesforce XDR Azure Logic Apps GCP Boomi Meta Business Suite TikTok Ads Manager Apigee Google Gemini AutoGen NoSQL WhatsApp+34 more
AdoptingWMS TMS

What FairPrice Group Is BuildingChallenges and projects from their job posts

◆Challenges

  • Driving four-fold B2B GMV growth and wallet share
  • Proving retail media ROI with closed-loop measurement
  • Matching EV models to logistics lanes
  • Diagnosing root causes to improve store operations

▲Active Projects

  • B2B procurement portal development
  • Joint business plans and targeted brand campaigns
  • Enterprise roadmap
  • Go-to-market strategy execution
  • New store openings

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Ops
6
Product
4
Sales
4
Marketing
3
Data
2
HR
2
Engineering
1
Legal
1

Seniority

Senior
11
Manager
6
Lead
3
Mid
3
Junior
1
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About FairPrice Group

FairPrice Group was formed in 2019 by combining NTUC FairPrice, NTUC Foodfare and Kopitiam, and works alongside NTUC Link. It operates more than 570 physical touchpoints plus online channels in Singapore, covering groceries, ready-to-cook and ready-to-eat food, dine-in meals and takeaway. The group employs over 13,000 people and is headquartered in Singapore. Beyond consumers, it serves B2B buyers and sells retail media to brand partners through joint business plans and targeted campaigns.

HeadquartersSingapore
Company Size10,001+ employees
Hiring MarketsSingapore

Frequently Asked Questions

What tech stack does FairPrice Group use?

FairPrice Group uses SAP, Salesforce, AWS, GCP, BigQuery, Tableau, Kafka, MuleSoft, Boomi, Apigee, Informatica, Python, Java, Go and Node.js, plus AI tooling like Google Gemini, LangChain and AutoGen.

What is FairPrice Group working on?

Current initiatives include a B2B procurement portal, retail media campaigns and joint business plans with brands, new store openings, and adoption of WMS and TMS systems for logistics.

Is FairPrice Group hiring?

Yes, hiring is accelerating in Singapore, concentrated in operations, product, sales and marketing, with a skew toward senior and manager-level roles.

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How this profile is built

FairPrice Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.