Daftra - دفترة Tech Stack

Arabic ERP and accounting platform for MENA businesses

Software Development Riyadh 201–500 employees Founded 2017 Self-Owned

Daftra is a cloud-based enterprise resource planning suite built for Arabic-speaking markets, spanning invoicing, inventory, payroll, and resource management in a single system. The company runs a sales-led motion—currently hiring three sales roles against one marketing and one ops hire—while actively building cross-channel performance dashboards and multi-touch attribution systems, suggesting a shift from SMB self-service adoption toward structured B2B pipeline and account-based sales motions.

Tech Stack 24 technologies

Core StackSAP Oracle Power BI Salesforce Google Ads BigQuery Python Selenium JavaScript Java PHP Laravel MySQL PostgreSQL Bitbucket Docker React HubSpot Next.js Odoo Genesys Verint Google Analytics 4 PHPUnit

What Daftra - دفترة Is Building

◆Challenges

Growing sales pipeline
Closing new b2b clients
Optimizing workforce processes
Ensuring service level achievement
Minimizing customer churn
Maximizing indirect sales
Expanding market footprint
Eliminate wasted spend
Reallocate budgets
Retain unsatisfied clients

▲Active Projects

Live cross-channel performance dashboard
Multi-touch attribution system

Hiring Activity

Accelerating5 roles · 5 in 30d

Department

Sales

Marketing

Operations

Seniority

Mid

Lead

Senior

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About Daftra - دفترة

Daftra operates a cloud ERP platform designed for commercial and service businesses across the Middle East and North Africa region. The product supports over 50 industry verticals and runs on 99.9% uptime SLAs across geographically distributed servers. Core capabilities include invoicing, accounting, inventory management, customer relationship tracking, team organization, and human resources functions including payroll processing—all configurable to regional tax and currency requirements. The platform is built for users without prior accounting or business-management expertise, prioritizing Arabic-language interfaces and localized compliance. Founded in 2017 and self-owned, Daftra serves mid-market commercial and service enterprises seeking on-premises control or cloud deployment options.

HeadquartersRiyadh

Company Size201–500 employees

Founded2017

Hiring MarketsSaudi Arabia

Frequently Asked Questions

What tech stack does Daftra use?

Daftra's stack includes Odoo, SAP, Oracle, Salesforce, Power BI, BigQuery, Python, Laravel, React, MySQL, PostgreSQL, Docker, and JavaScript. The mix suggests a hybrid ERP/analytics architecture with data warehousing and modern frontend tooling.

What is Daftra working on?

Recent projects include a live cross-channel performance dashboard and a multi-touch attribution system, indicating investment in sales intelligence and revenue-attribution visibility for B2B customer accounts.

How this profile is built

Daftra - دفترة's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.