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Cut+Dry Tech Stack

E-commerce platform for wholesale foodservice distributors with online ordering and payments

Software Development Palo Alto, CA 51–200 employees Privately Held

Cut+Dry operates an e-commerce platform purpose-built for foodservice distributors, combining order management, payment processing, and delivery tracking in a single back-office tool. The company is hiring aggressively in sales (17 open roles) while maintaining a lean engineering footprint (8 roles), suggesting a sales-led expansion phase into new distributor accounts. Pain points around distributor retention and marketing ROI indicate the core challenge is not platform maturity but customer acquisition and activation at scale.

Tech Stack 16 technologies

Core StackJava PHP Selenium Maven CircleCI Python JavaScript HubSpot Jenkins TypeScript Playwright Spring Boot Appium TestNG JMeter Appcues

What Cut+Dry Is Building

Challenges

  • Modernizing marketing dollar deployment
  • Meeting needs of rapidly expanding business
  • Complex customer and technical challenges
  • Operational challenges in distribution
  • Modernizing sales and payment processes
  • Complex enterprise-level buying processes
  • Distributor retention risk
  • Lack of measurable marketing roi
  • Improve cash flow
  • Retention risk due to disengagement

Active Projects

  • Phased launch plans
  • Structured rollout plans
  • New program launches
  • Operating framework for distributor engagement
  • Reporting and operating rhythms
  • Usage metrics tracking
  • Financial incentives & campaign strategy
  • Tailored demos and presentations
  • Targeted account strategies
  • Payment system integration

Hiring Activity

Accelerating35 roles · 25 in 30d

Department

Sales
17
Engineering
8
Support
4
Product
2
Marketing
1

Seniority

Senior
26
Director
2
Mid
2
Junior
1
Manager
1

Notable leadership hires: Quality Engineering Lead

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About Cut+Dry

Cut+Dry is a B2B e-commerce platform serving foodservice distributors with 51–200 employees based in Palo Alto, CA. The platform combines online ordering, payment processing, and delivery tracking into a unified solution designed for both distributor operations and end-customer purchasing. The founding team brings direct experience from Sysco's digital transformation and decades of operational expertise across hospitality, wholesale food distribution, and food analytics. The company serves mid-market and enterprise distributors navigating the shift from analog procurement processes to digital-first commerce.

HeadquartersPalo Alto, CA
Company Size51–200 employees
Hiring MarketsCanada, United States, Sri Lanka

Frequently Asked Questions

What is Cut+Dry's tech stack?

Java, Spring Boot, PHP, JavaScript, TypeScript, and Python on the backend, with Selenium, Appium, and Playwright for testing. Jenkins and CircleCI handle CI/CD; HubSpot and Appcues provide customer engagement and onboarding.

Where is Cut+Dry headquartered?

Palo Alto, California. The company employs 51–200 people and is privately held.

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