E-commerce platform for wholesale foodservice distributors with online ordering and payments
Cut+Dry operates an e-commerce platform purpose-built for foodservice distributors, combining order management, payment processing, and delivery tracking in a single back-office tool. The company is hiring aggressively in sales (17 open roles) while maintaining a lean engineering footprint (8 roles), suggesting a sales-led expansion phase into new distributor accounts. Pain points around distributor retention and marketing ROI indicate the core challenge is not platform maturity but customer acquisition and activation at scale.
Notable leadership hires: Quality Engineering Lead
Cut+Dry is a B2B e-commerce platform serving foodservice distributors with 51–200 employees based in Palo Alto, CA. The platform combines online ordering, payment processing, and delivery tracking into a unified solution designed for both distributor operations and end-customer purchasing. The founding team brings direct experience from Sysco's digital transformation and decades of operational expertise across hospitality, wholesale food distribution, and food analytics. The company serves mid-market and enterprise distributors navigating the shift from analog procurement processes to digital-first commerce.
Java, Spring Boot, PHP, JavaScript, TypeScript, and Python on the backend, with Selenium, Appium, and Playwright for testing. Jenkins and CircleCI handle CI/CD; HubSpot and Appcues provide customer engagement and onboarding.
Palo Alto, California. The company employs 51–200 people and is privately held.
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