CoAdvantage Tech Stack

PEO platform combining payroll, benefits, and HR services for small businesses

Human Resources Bradenton, Florida 201–500 employees Founded 1997 Privately Held

CoAdvantage is a Professional Employer Organization (PEO) built around Salesforce, HubSpot, and ZoomInfo—a classic sales-and-service stack for managing payroll, benefits, workers' compensation, and risk administration. The 45-person sales team vastly outnumbers product (4) and engineering (1), reflecting a sales-driven, client-relationship model rather than a product-velocity play. Active hiring across inside sales and a new Product Management Director role signal scaling of go-to-market execution and product roadmap discipline.

Tech Stack 18 technologies

Core StackSalesforce Apex Zapier HubSpot ZoomInfo Gong Salesforce Sales Cloud Service Cloud SOQL Salesforce Inspector Microsoft Office Outreach PowerPoint Word SharePoint UPS Qlik Excel

What CoAdvantage Is Building

◆Challenges

Acquiring new logos
Compliance with multi-state payroll laws
Consistent execution of go-to-market motion
Expanding into emerging markets
Acquiring new clients
Balancing client urgency against platform investment
Elevating sales capability
Accelerating ramp time
Acquiring new customers
Improving internal processes

▲Active Projects

Inside sales hub
Pm operating model
Continuous learning program
Define and maintain a prioritized, outcome-oriented roadmap for your domain
Large scale process and software implementations
Dashboard and reporting solution design
Benchmarking franchisee performance
Custom reporting on profitkeeper platform
World-class onboarding program
Nps improvement initiative

Hiring Activity

Accelerating65 roles · 30 in 30d

Department

Sales

Product

Support

Data

Engineering

Logistics

Ops

Seniority

Mid

Senior

Junior

Director

Manager

Lead

Notable leadership hires: Product Management Director

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About CoAdvantage

CoAdvantage operates as a Professional Employer Organization (PEO) serving small businesses across the United States, Canada, India, and Peru. The core offering spans payroll processing, benefits administration, workers' compensation, 401(k) management, and risk services—bundled to let clients focus on core business operations. With 201–500 employees headquartered in Bradenton, Florida, the company has been in operation since 1997. Current priorities include scaling inside sales, launching a continuous learning program, building world-class onboarding, and improving NPS through better operational execution.

HeadquartersBradenton, Florida

Company Size201–500 employees

Founded1997

Hiring MarketsUnited States, Canada, India, Peru

Frequently Asked Questions

What tech stack does CoAdvantage use?

Salesforce (Sales Cloud, Service Cloud, Apex, SOQL), HubSpot, ZoomInfo, Outreach, Gong, Qlik, and Zapier for CRM, sales enablement, and reporting. Office suite and SharePoint for internal collaboration.