Experience marketplace platform for ANZ tourism and activities
Big Red Group operates a multi-brand experience marketplace connecting 3,500+ tourism operators across Australia and New Zealand with millions of global customers. The tech stack reveals a maturing e-commerce operation—Java/Spring Boot backend, React/Next.js frontend, data warehouse (Snowflake/Redshift/Databricks with dbt/Airflow), and marketing automation (Braze, Klaviyo, Salesforce Marketing Cloud)—but the pain-point list (scaling high-volume e-commerce, complex distributed systems, legacy modernization, platform fragmentation) indicates they're in the thick of infrastructure consolidation.
Big Red Group powers four consumer-facing experience marketplaces—RedBalloon, Adrenaline, Experience Oz, and Everything NZ—connecting experience operators (tours, attractions, activities) with leisure travelers. The platform is a full-stack e-commerce operation: booking management, dynamic pricing, fulfillment orchestration, and customer engagement across email and web channels. Core customers are tourism operators and travel agencies in ANZ; end consumers are holiday planners and gift buyers globally. The company is headquartered in Sydney and maintains an engineering and commercial team at 51–200 employees.
Backend: Java, Spring Boot, Micronaut, Grails. Frontend: React, Next.js, Node.js. Infrastructure: AWS (ECS, RDS), GCP, Azure. Data: Snowflake, Redshift, Databricks, dbt, Apache Airflow. Marketing: Braze, Klaviyo, Salesforce Marketing Cloud, LinkedIn Learning.
Email lifecycle optimization, high-volume e-commerce scaling, API endpoint performance, authentication/authorization modernization, end-to-end request traceability, and seasonal campaign management (school holidays, Vivid Sydney partnerships).
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