Appointment-setting agency scaling outbound sales operations globally
Belkins runs a sales execution agency with two distinct operational layers: a services business (appointment setting, lead gen, email prospecting) and an internal SaaS tooling stack (TypeScript/Vue/NestJS frontend, PostgreSQL/Redis backend on Kubernetes). The hiring mix is heavily sales-weighted (20 of 27 active roles), with finance and engineering as thin support functions—reflecting a services-first org that outsources product complexity. Current project focus (outbound engine, BDR process standardization, sales playbooks, GTM for folderly) signals internal scaling toward repeatability rather than product innovation.
Notable leadership hires: Head of Sales, Chief Financial Officer
Belkins is a sales services agency founded in 2017, headquartered in Dover, Delaware. The company operates appointment-setting and lead-generation services across 50+ industries, supported by proprietary tooling built on HubSpot, Salesforce, and Reply.io. They employ 201–500 people and hire across nine countries (Ukraine, Brazil, Croatia, Serbia, Dominican Republic, Kosovo, United States, North Macedonia, Romania, Slovenia). The technical stack spans customer-facing CRM platforms (HubSpot, Salesforce, Zoho), outbound execution tools (Reply.io, LinkedIn, Calendly), and internal infrastructure (PostgreSQL, Redis, Kubernetes on DigitalOcean). Recent initiatives include finance automation, M&A integration (due diligence phase), and UK market expansion.
HubSpot, Salesforce, Google Workspace, Calendly, Reply.io, Zoho, OpenAI, Claude, and Perplexity for customer operations. Backend: PostgreSQL, Redis, NestJS, Kubernetes on DigitalOcean. Frontend: TypeScript, Vue, Nuxt, Tailwind CSS.
Outbound engine development, BDR process standardization, sales playbook refinement, finance digital transformation, M&A integration, GTM execution for folderly, and organic SEO/content growth. Also expanding into the UK market.
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