Attentive Tech Stack

SMS and email marketing platform with real-time ML personalization

Advertising Services New York 1,001–5,000 employees Privately Held

Attentive operates a multi-channel marketing platform (SMS, email, push) anchored by machine-learning personalization. The stack reveals a data-forward engineering org: TensorFlow, PyTorch, XGBoost, Apache Spark, and dbt sit alongside cloud infrastructure (AWS, GCP, Azure, Kubernetes), indicating heavy investment in model training and real-time feature pipelines. Active projects around ML-driven personalization, streaming architecture modernization, and self-serve observability tooling show Attentive is scaling from template-driven campaigns toward predictive, event-driven customer engagement.

Tech Stack 48 technologies

Core StackTensorFlow PyTorch pandas Apache Spark Python Salesforce Looker Jira JavaScript React TypeScript dbt Tableau NetSuite AWS Kubernetes Istio ArgoCD Terraform Cloudflare Java Go Docker XGBoost matplotlib SQL LinkedIn Boomi GCP Azure+17 more

What Attentive Is Building

◆Challenges

Pricing negotiations
Increasing sales pipeline
Expansion and retention opportunities
Streamlining data integration
Modernizing streaming architecture
Strengthening margin and compliance
Customer churn risk
Scaling customer success operations
Customer observability
Improving reporting automation

▲Active Projects

Real-time personalization ml systems
Customer onboarding flows
Self-serve tools for event observability
Product affinity targeting strategies
Ui/ux features for recommendation configuration
Attentive advantage service delivery
Compute and networking platform development
Enhanced attentive tag evolution
Alerting and observability strategy
Reimagined ui experience

Hiring Activity

Accelerating120 roles · 60 in 30d

Department

Engineering

Sales

Product

Support

Finance

Marketing

Ops

Data

Seniority

Senior

Mid

Manager

Director

Staff

Junior

Lead

Principal

Notable leadership hires: Chief of Staff, Strategic Account Director

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About Attentive

Attentive builds a SaaS marketing platform that unifies SMS, email, and push messaging for ecommerce and retail brands. The platform centers on personalization via machine learning—using customer behavior signals to trigger and customize messaging at scale. The company operates across the United States, United Kingdom, and Australia, with an engineering-heavy org structure (41 engineers) balanced by sales (21), product (15), and support (12). Current priorities include modernizing streaming infrastructure, expanding customer success capacity, and reducing churn through better retention workflows.

HeadquartersNew York

Company Size1,001–5,000 employees

Hiring MarketsUnited States, United Kingdom, Australia

Frequently Asked Questions

What tech stack does Attentive use?

ML frameworks (TensorFlow, PyTorch, XGBoost), data processing (Apache Spark, pandas, SQL, dbt), cloud platforms (AWS, GCP, Azure), container orchestration (Kubernetes, Docker, Istio), and business tools (Salesforce, Looker, Tableau, NetSuite).

What is Attentive working on?

Real-time ML personalization, streaming architecture modernization, self-serve event observability tools, product affinity targeting, recommendation UI configuration, and enhanced alerting and reporting automation.