Ascenda Tech Stack

Loyalty-as-a-service platform connecting brands with customer rewards ecosystems

Software Development New York, NY 201–500 employees Founded 2014 Privately Held

Ascenda operates a loyalty platform serving travel and hospitality brands (hotels, airlines, car rentals, activities) with a rewards ecosystem. The tech stack is infrastructure-heavy—Kubernetes, Terraform, AWS, ArgoCD—paired with a modern data pipeline (dbt, Apache Airflow, Redshift, Meltano). Active hiring skews heavily toward engineering and senior/staff-level roles, with recent focus on automation (security task automation, data service automation) and developer velocity improvements, suggesting the org is scaling infrastructure maturity and experimentation speed rather than headcount.

Tech Stack 30 technologies

Core StackTerraform Kubernetes AWS Jenkins GitHub Actions ArgoCD Istio Helm Grafana Cloudflare Redshift PostgreSQL Python Go Prometheus OpenTelemetry Loki dbt Apache Airflow Pandas Ruby on Rails Zendesk Slack Bash SAST DAST Meltano Jupyter Amazon Redshift Notion

AdoptingSAST DAST

What Ascenda Is Building

◆Challenges

Developer velocity improvement
Faster experimentation
Embedding testing into tech stack
Api simplification
Scaling data architecture
Scaling security tasks
Simplify and modularise apis
Data governance
Quality improvements at scale
Ensuring privacy compliance

▲Active Projects

Automation strategy for data service and data integration layer
Event-driven experimentation
Simplify and modularise apis and services
Automation of security tasks
Improve developer velocity
Dbt data modelling frameworks
Launch new digital channels
Data medallion architecture
Api gateway improvement
Services mesh improvement

Hiring Activity

Minimal30 roles · 3 in 30d

Department

Engineering

Data

Finance

Product

Security

Support

Seniority

Senior

Staff

Manager

Director

Mid

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About Ascenda

Ascenda delivers loyalty and rewards management as a platform-as-a-service, enabling mid-to-large consumer brands to build customer engagement programs. The core product surfaces rewards catalogs, transaction processing, and partner integrations (flights, hotels, activities, cruises) through a connective ecosystem. Founded in 2014 and based in New York, the company operates across 201–500 employees with distributed hiring in Singapore, Vietnam, Philippines, and Australia. The platform runs on a modern cloud-native stack (AWS, Kubernetes) with a data lake architecture (Redshift, dbt) handling real-time event streams and member activity analytics.

HeadquartersNew York, NY

Company Size201–500 employees

Founded2014

Hiring MarketsSingapore, Vietnam, Philippines, Australia

Frequently Asked Questions

What tech stack does Ascenda use?

Ascenda runs Kubernetes and Terraform on AWS, with Jenkins and ArgoCD for CI/CD. Data work uses Redshift, dbt, Apache Airflow, and Meltano. Observability relies on Prometheus, Grafana, and OpenTelemetry. The stack also includes PostgreSQL, Python, Go, and Ruby on Rails.

What is Ascenda working on?

Current projects include data automation (dbt modeling, medallion architecture), event-driven experimentation, API simplification and modularization, security automation, and services mesh improvements to support faster developer velocity.